Senior Digital Data Analyst

Imperial Supplies; Green Bay, Richmond (WI, VA); Remote; USD 70,000 - 100,000; Full time

Job summary

An established industry player is seeking a Senior Digital Business Analyst to enhance marketing performance through data-driven insights. In this role, you will leverage your analytical expertise to shape digital marketing strategies, optimize customer experiences, and identify growth opportunities. This forward-thinking company offers a supportive environment where your contributions will directly impact business outcomes. If you're passionate about data and eager to make a difference in a collaborative team, this opportunity is perfect for you!

Qualifications

• 5+ years of analytics experience focused on marketing or customer data.
• Proven ability to translate complex data into compelling business insights.
• Hands-on experience with analytical tools like SQL, R, and Python.

Responsibilities

• Use analytical tools to extract and interpret data from various sources.
• Create dynamic audience segments for personalized marketing campaigns.
• Develop reports that translate complex data into actionable insights.

Skills

Data Analysis

SQL

Power BI

Google Analytics

R

Python

Tableau

Communication Skills

Project Management

Education

Associate Degree

Bachelor's Degree

Master's Degree

Tools

Snowflake

Adobe Analytics

Google Tag Manager

Job description

Work Location Type:Remote

Imperial Supplies, a Grainger Company, is a national distributor of quality maintenance products. Serving the fleet maintenance industry since 1958, Imperial has formed lasting relationships with customers by tailoring our services to meet their changing needs.

Our welcoming workplace enables you to learn, grow and make a difference by keeping businesses running and their people safe. As a Great Place to Work-Certified company, we're looking for passionate people to join our team as we continue leading the industry.

Overview:

We're seeking a Senior Digital Business Analyst - Audience Enablement to join our growing team. In this role, you will play a key part in driving marketing performance by developing dynamic audiences, analyzing program effectiveness, and delivering actionable insights through data storytelling. Your expertise will help shape digital marketing strategies, optimize customer experiences, and identify growth opportunities across multiple channels.

What You'll Do:

• Use Snowflake, SQL, Power BI, and other analytical tools to extract, analyze, and interpret data from various sources.


• Create dynamic, query-driven audience segments for use in customer data platforms and personalized marketing campaigns.


• Develop and deliver reports and presentations that translate complex data into clear, actionable insights for both technical and non-technical stakeholders.


• Serve as a subject matter expert on online analytics and performance metrics.


• Collaborate cross-functionally to align marketing measurement plans and establish campaign success criteria.


• Partner with business stakeholders to define goals and expected outcomes for new initiatives.


• Work with SMEs and tech teams to integrate diverse enterprise data sources into cohesive marketing strategies.


• Recommend enhancements to digital platforms (web/app) based on data-driven performance insights.


• Ensure all data use aligns with privacy laws and best practices, maintaining user trust and data integrity.

What We're Looking For:

• Education: Associate degree required; Bachelor's preferred. Master's degree is a plus.


• Experience:
  
  
  
  • 5+ years of analytics experience, with a focus on marketing or customer data.
  
  
  • Proven ability to translate complex data into compelling business insights.
  
  
  • Hands-on experience with tools such as Google Analytics, SQL, R, Python, Power BI, Tableau.
  
  
  
  


• Preferred:
  
  
  
  • Bachelor's in Marketing, Business Analytics, Statistics, or related field.
  
  
  • Experience with Snowflake, Adobe Analytics, Google Tag Manager, Omniture, and optimization platforms (e.g., Optimizely, Adobe Target).
  
  
  
  


• Skills:
  
  
  
  • Advanced knowledge of Microsoft Office and data visualization tools.
  
  
  • Strong verbal and written communication skills.
  
  
  • Excellent organizational, presentation, and project management abilities.
  
  
  
  

What Sets You Apart:

You're curious by nature, thrive in data-driven environments, and have a knack for turning insights into impactful business actions. You're energized by collaboration and motivated by the opportunity to influence strategy with smart analytics.

Ready to Make an Impact?

If you're passionate about data and digital marketing-and want to be part of a forward-thinking, results-oriented team-we'd love to hear from you!

We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender, gender identity or expression, or veteran status. We are proud to be an equal opportunity workplace.

We are committed to fostering an inclusive, accessible environment that includes both providing reasonable accommodations to individuals with disabilities during the application and hiring process as well as throughout the course of one's employment. With this in mind, should you need a reasonable accommodation during the application and selection process, please advise us so that we can provide appropriate assistance.