Insights Manager: Brand Perception & Audience Intelligence

M&C Saatchi; Washington, Northern (District of Columbia, KY); Hybrid; USD 90,000 - 140,000; Full time

Benefits offered by this job

Flexible hybrid schedule

Comprehensive benefits

Parental leave benefits

Job summary

M+C Saatchi World Services seeks an Analysis Manager to support audience intelligence, reputation monitoring, and brand performance measurement across federal programs. You will evaluate how audiences perceive brands across channels and translate insights into actionable recommendations.

This hybrid role centers on analytics, research, and storytelling, with line management of an analyst and cross-functional collaboration.

Qualifications

• Experience conducting brand analysis, sentiment analysis, audience research, communications measurement, stakeholder intelligence, or reputation assessment activities.
• Strong analytical and critical-thinking skills with the ability to identify meaningful trends, risks, opportunities, and audience insights.
• Experience synthesizing qualitative and quantitative findings into clear, actionable recommendations.

Responsibilities

• Monitor and analyze brand perception, audience trust, credibility, and sentiment across communications channels (including social listening).
• Conduct sentiment analysis, perception research, and audience intelligence assessments to identify trends, opportunities, and emerging risks.
• Develop reports, briefings, dashboards, and executive summaries that communicate sentiment insights and brand performance clearly and effectively.
• Collaborate with communications, stakeholder engagement, analytics, and strategy teams to integrate audience insights into planning.

Skills

Brand analysis

Sentiment analysis

Audience research

Stakeholder intelligence

AI-assisted research

Python

Education

Degree in Communications or Analytics

Tools

APIs

Job description

M+C Saatchi World Services seeks an Analysis Manager to support audience intelligence, reputation monitoring, and brand performance measurement across federal programs. You will evaluate how audiences perceive brands across channels and translate insights into actionable recommendations.

This hybrid role centers on analytics, research, and storytelling, with line management of an analyst and cross-functional collaboration.