Insights Analyst for Entertainment & Sports Media

IMG LIVE

Beverly Hills (CA)

On-site

USD 53,000 - 70,000

Full time

8 days ago

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Benefits offered by this job

Health care

Retirement

Paid time off

Additional offerings

Job summary

WME Insights (North America) is seeking an Analyst to support market research, consumer insights, and cultural intelligence across entertainment, sports, and media. You will analyze audience behavior and talent performance to inform strategic decisions for agents and business stakeholders.

You will translate research into clear, actionable narratives and collaborate with team members on ongoing projects, helping grow expertise in media, entertainment, and pop culture within the WME Group.

Qualifications

Bachelor’s degree in marketing, business, communications, statistics, economics, or a related field required; master’s degree a plus.
1+ years of relevant experience in market research, consumer insights, media research, marketing analytics, or a related field; relevant internships may be considered.
Familiarity with research tools, audience measurement, market research, and social listening platforms (i.e. Nielsen, Luminate, Tubular, Chartmetric, Power BI etc. or similar tools)
Strong analytical and research skills, with an interest in understanding consumer behavior, audience trends, and market dynamics.
Ability to interpret data and research findings and translate them into clear, compelling narratives and actionable insights.
Excellent written and verbal communication skills, with strong attention to detail.
Highly organized, collaborative, and comfortable managing multiple priorities in a fast-paced environment.
Strong interest in entertainment, sports, media, and popular culture.
Proficiency in Microsoft Office, particularly Excel and PowerPoint.
AI fluency, including familiarity with generative AI tools and an interest in leveraging emerging technologies to enhance research, identify trends, and synthesize insights.

Responsibilities

Analyze the performance of television, film and digital content, and talent across traditional and digital platforms.
Research and assess consumer behavior, audience preferences, and engagement trends across entertainment, sports, media, and brands.
Monitor cultural trends, emerging platforms, and shifts in consumer interests to identify relevant insights and opportunities.
Conduct social media research and analysis to evaluate audience engagement, sentiment, and talent performance.
Synthesize quantitative and qualitative research into clear, actionable insights and compelling presentations for internal stakeholders.
Support the development of research reports, presentations, and strategic recommendations for agents and business teams.
Collaborate with WME Insights team members on ongoing research projects and ad hoc business requests.