Inside Sales Team Lead Lead Conversion Appointment Setting

Strategic Employment; Lancaster (Lancaster County); On-site; USD 90,000 - 110,000; Full time

Job summary

Strategic Employment is seeking a Director of Inside Sales & Lead Conversion to lead its high-volume inbound lead conversion operation. The role requires coaching a team across multiple markets to maximize booked appointments for the outside sales organization.

With a marketing engine producing more than 500 inbound opportunities daily, the director will design conversion strategies, optimize engagement processes, and drive revenue growth through data-driven decision making.

Qualifications

• 5+ years of leadership experience in inside sales, lead conversion, appointment setting, or contact center operations.
• Proven success managing high-volume lead environments.
• Strong coaching, leadership, and team-building skills.
• Experience improving conversion rates through process, technology, and sales strategy.
• Expertise with CRM, dialing platforms, and lead management systems.
• Strong analytical and performance management capabilities.
• Home services, HVAC, or home improvement experience preferred.

Responsibilities

• Lead, coach, and develop a team of Lead Conversion Specialists.
• Drive performance against contact rate, engagement rate, and appointment booking goals.
• Establish and implement sales processes, scripts, and follow-up strategies that improve conversion performance.
• Create a culture of accountability, urgency, and customer engagement.
• Oversee the management of 500+ inbound leads daily across multiple markets.
• Analyze performance data and identify opportunities to improve productivity and results.
• Proficient in outbound contact center technology and answer-rate optimization.
• Monitor call quality and provide ongoing coaching and development.
• Partner with Sales, Marketing, and Operations leadership to maximize lead conversion and revenue generation.
• Develop scalable processes that support continued organizational growth.

Skills

Leadership

Inside sales

Lead conversion

Appointment setting

Contact center

Coaching

CRM

Data analysis

Performance management

Home services experience

Tools

CRM

Dialing platforms

Lead management systems

Job description

Compensation: $100K Base Salary with On-Target Earnings (OTE) of $180-$200K

About the Role

A leading multi-state home services organization generating more than $75 million in annual revenue is seeking a Director of Inside Sales & Lead Conversion to lead its inbound lead conversion operation. With a marketing engine producing more than 500 inbound opportunities daily, this role is responsible for developing and coaching a high-performing team, implementing conversion strategies, optimizing lead engagement processes, and maximizing booked appointments for the outside sales organization.

Success in this role requires a blend of sales leadership, contact center expertise, process improvement, technology optimization, and data-driven decision making. The ideal candidate will have a proven track record of building accountability, increasing conversion rates, and leading teams in a high-volume environment.

Key Responsibilities

• Lead, coach, and develop a team of Lead Conversion Specialists.
• Drive performance against contact rate, engagement rate, and appointment booking goals.
• Establish and implement sales processes, scripts, and follow-up strategies that improve conversion performance.
• Create a culture of accountability, urgency, and customer engagement.
• Oversee the management of 500+ inbound leads daily across multiple markets.
• Analyze performance data and identify opportunities to improve productivity and results.
• Proficient in outbound contact center technology and answer-rate optimization.
• Monitor call quality and provide ongoing coaching and development.
• Partner with Sales, Marketing, and Operations leadership to maximize lead conversion and revenue generation.
• Develop scalable processes that support continued organizational growth.

Qualifications

• 5+ years of leadership experience in inside sales, lead conversion, appointment setting, or contact center operations.
• Proven success managing high-volume lead environments.
• Strong coaching, leadership, and team-building skills.
• Experience improving conversion rates through process, technology, and sales strategy.
• Expertise with CRM, dialing platforms, and lead management systems.
• Strong analytical and performance management capabilities.
• Home services, HVAC, or home improvement experience preferred.

This role offers the opportunity to directly influence revenue growth within a highly successful and expanding organization. The Director will have ownership of a critical customer-facing function responsible for converting opportunity into revenue while shaping the overall customer experience.