Position Overview
The Inside Sales Manager is responsible for overseeing the company’s lead generation and sales support functions. This role manages a team of sales support reps, identifies and qualifies leads, maintains CRM and pipeline integrity, coordinates follow‑up activities with the sales team, and launches proactive sales campaigns.
This is a hands‑on role combining team leadership, operational management, sales process coordination, and business development support. The ideal candidate is highly organized, data‑driven, proactive, and capable of building scalable processes in a fast‑paced entrepreneurial environment.
Key Responsibilities
Team Leadership & Oversight
- Manage and mentor a team of lead generation and sales support representatives.
- Establish daily and weekly performance metrics for lead sourcing, qualification, follow‑up, and pipeline activity.
- Foster a culture of accountability, responsiveness, and continuous improvement.
- Master our product line, CRM, and internal systems, enabling effective training and knowledge transfer.
Lead Generation & Pipeline Management
- Oversee lead research activities across multiple platforms and databases.
- Ensure consistent flow of qualified leads to the sales organization.
- Maintain CRM accuracy and ensure proper tracking of all leads, opportunities, and customer interactions.
- Monitor lead conversion rates and pipeline progression.
Sales Coordination & Follow‑Up
- Coordinate closely with the sales team to ensure timely outreach and follow‑up on incoming and outbound leads.
- Track sales activity and ensure opportunities are progressing through the pipeline.
- Help identify stalled opportunities and recommend re‑engagement strategies.
Sales Campaign Execution
- Direct research and lead generation efforts using platforms like Construct Connect, Dodge, and ZoomInfo.
- Develop and launch outbound sales campaigns targeting key industries, customer segments, and strategic opportunities.
- Coordinate email outreach, prospecting initiatives, and lead nurturing campaigns.
- Analyze campaign performance and optimize messaging, targeting, and conversion rates.
Reporting & Analytics
- Produce regular reports on lead generation performance, pipeline health, campaign effectiveness, and sales activity.
- Provide actionable insights to leadership regarding trends, opportunities, and operational improvements.
- Monitor KPIs, including lead volume, response time, conversion rates, and sales pipeline metrics.
Process Improvement
- Build and improve scalable lead management and sales support processes.
- Implement best practices for CRM usage, reporting, and sales workflow management.
- Identify automation opportunities to improve efficiency and visibility.
Qualifications
- 4+ years of progressive experience in sales operations, sales support, lead generation, business development, or inside sales management, preferably within the building materials sector.
- Deep expertise in sales process management and data analytics.
- Exceptional communication, leadership, and management skills change.
- Strong MS Applications and CRM experience (Salesforce, HubSpot, Zoho, or similar).
- Strong analytical and problem‑solving abilities.
- Comfortable operating in a fast‑moving company environment.
Preferred Experience
- Experience with outbound sales campaigns and prospecting tools.
- Familiarity with platforms such as ZoomInfo, LinkedIn Sales Navigator, Apollo, or similar tools.
- Experience building reporting dashboards and sales tracking systems.