Lead Conversion & Inside Sales Director

Strategic Employment; Lancaster (Lancaster County); On-site; USD 100,000 - 200,000; Full time

Job summary

Strategic Employment in Lancaster, PA, seeks a Director of Inside Sales & Lead Conversion to lead its high-volume inbound lead program. With a marketing engine delivering hundreds of opportunities daily, you will coach a team, craft conversion strategies, and maximize booked appointments for the field sales organization.

You will drive accountability, optimize processes, leverage CRM and dialing technologies, and guide data-driven decisions to boost conversion rates and revenue in a fast-paced

Qualifications

• 5+ years of leadership in inside sales, lead conversion, or contact center operations.
• Proven success managing high-volume lead environments.
• Strong coaching, leadership, and team-building skills.
• Experience improving conversion rates through process and technology.
• Expertise with CRM, dialing platforms, and lead management systems.
• Analytical and performance-focused with data-driven decision making.
• Home services, HVAC, or home improvement experience preferred.

Responsibilities

• Lead, coach, and develop a team of Lead Conversion Specialists.
• Drive performance against contact rate, engagement rate, and appointment goals.
• Establish and implement sales processes, scripts, and follow-up strategies.
• Create a culture of accountability, urgency, and customer engagement.
• Oversee 500 inbound leads daily across markets.
• Analyze performance data to identify productivity improvements.
• Proficient in outbound contact center technology and answer-rate optimization.
• Monitor call quality and provide ongoing coaching and development.
• Partner with Sales, Marketing, and Operations leaders to maximize revenue.
• Develop scalable processes supporting organizational growth.

Skills

Leadership

Inside sales

Lead conversion

Appointment setting

CRM

Dialing platforms

Data analysis

Coaching

Tools

CRM platforms

Lead management systems

Dialing platforms

Job description

Strategic Employment in Lancaster, PA, seeks a Director of Inside Sales & Lead Conversion to lead its high-volume inbound lead program. With a marketing engine delivering hundreds of opportunities daily, you will coach a team, craft conversion strategies, and maximize booked appointments for the field sales organization.

You will drive accountability, optimize processes, leverage CRM and dialing technologies, and guide data-driven decisions to boost conversion rates and revenue in a fast-paced