Inside Sales Representative II

Colonial Group; Superior, Northern (WI, KY); Hybrid; USD 30,000 - 36,000; Full time

Job summary

AMSOIL INC. in Superior, WI is seeking an Inside Sales Representative to build Dealer relationships and drive account growth. You will support dealers and retail accounts, promote AMSOIL programs, and guide customers through their first purchases with a focus on service excellence.

The role emphasizes proactive outreach, strong communication, and accurate CRM-based recordkeeping to support ongoing engagement and opportunities for product expansion.

Qualifications

• 1+ years of customer service, sales, account support, or related experience.
• Strong verbal and written communication skills.
• Excellent organizational skills and attention to detail.
• Ability to prioritize tasks and manage multiple responsibilities in a fast-paced environment.
• Self-motivated with the ability to work independently and as part of a team.
• Proficiency with Microsoft Office Suite.
• Ability to build positive relationships and provide exceptional customer service.
• Eligibility for domestic travel as needed.

Responsibilities

• Build relationships with Dealers and accounts, helping them understand AMSOIL products, programs, promotions, and business opportunities.
• Support Dealers in servicing accounts and identifying ways to grow their business.
• Proactively contact Dealers through sales and service campaigns related to promotions, new products, purchasing trends, and program opportunities.
• Serve as a trusted resource by helping resolve customer concerns and coordinating solutions with internal teams.
• Process customer orders, monitor shipments, and ensure customer expectations are met.
• Reach out to self-registered leads, introduce them to AMSOIL programs and benefits, and help guide them through their first purchase.
• Document customer, account, and Dealer interactions within CRM systems to support ongoing service and communication.
• Identify opportunities for product expansion and share recommendations with Dealers and customers.
• Participate in account visits and ongoing business development activities as needed.
• Contribute ideas to improve sales programs, promotions, training opportunities, and customer engagement strategies.

Skills

Communication skills

Organizational skills

Prioritization

Self-motivation

Microsoft Office

Relationship building

Travel eligible

Education

High School Diploma or equivalent

Tools

CRM

Job description

AMSOIL INC. is hiring an Inside Sales Representative at our Superior, WI location!

We are looking for a relationship-focused, customer-driven Inside Sales Representative who takes pride in delivering exceptional service, building strong business relationships, and helping customers grow their success with AMSOIL.

Why this role matters:

At AMSOIL, we believe strong relationships drive long-term success. As an Inside Sales Representative, you'll play an important role in supporting our Dealers and retail/commercial accounts by providing outstanding service, identifying growth opportunities, and helping customers maximize the value of their AMSOIL partnership. Your efforts directly contribute to customer retention, sales growth, and the continued expansion of our Dealer Sales channel. Working alongside experienced sales professionals, you'll develop your skills while making a meaningful impact on our customers and business.

Scheduled Hours:

Monday-Friday, 8:00am – 5:00pm

What you will own:

• Build relationships with Dealers and accounts, helping them understand AMSOIL products, programs, promotions, and business opportunities.
• Support Dealers in servicing accounts and identifying ways to grow their business.
• Proactively contact Dealers through sales and service campaigns related to promotions, new products, purchasing trends, and program opportunities.
• Serve as a trusted resource by helping resolve customer concerns and coordinating solutions with internal teams.
• Process customer orders, monitor shipments, and ensure customer expectations are met.
• Reach out to self-registered leads, introduce them to AMSOIL programs and benefits, and help guide them through their first purchase.
• Document customer, account, and Dealer interactions within CRM systems to support ongoing service and communication.
• Identify opportunities for product expansion and share recommendations with Dealers and customers.
• Participate in account visits and ongoing business development activities as needed.
• Contribute ideas to improve sales programs, promotions, training opportunities, and customer engagement strategies.

What you bring:

• High School Diploma or equivalent.
• 1+ years of customer service, sales, account support, or related experience.
• Strong verbal and written communication skills.
• Excellent organizational skills and attention to detail.
• Ability to prioritize tasks and manage multiple responsibilities in a fast-paced environment.
• Self-motivated with the ability to work independently and as part of a team.
• Proficiency with Microsoft Office Suite.
• Ability to build positive relationships and provide exceptional customer service.
• Eligibility for domestic travel as needed.

Candidates must be authorized to work in the United States without current or future employer sponsorship.

Preferred

• Experience using CRM or customer relationship management systems.
• Experience supporting business customers, commercial accounts, or dealer networks.
• Knowledge of consultative selling, account management, or relationship-building strategies.

Compensation That Reflects Your Value:

Your experience and contributions matter. We offer competitive wages, opportunities for advancement, and performance-based rewards that recognize exceptional value, impact, and attendance.

Pay Range:

$22.21 – $26.15 dependent on related job experience

Additional earning opportunities may include:

• Company bonus
• Annual merit increases

Who we are:

AMSOIL is a pioneering leader in synthetic lubrication technology, built on a legacy of innovation, performance and entrepreneurial spirit. Founded by Fighter Pilot Al Amatuzio, AMSOIL changed the industry when it introduced the world’s first synthetic motor oil to meet American Petroleum Institute service requirements in 1972, setting a new standard in lubrication science.

What began as a one-man operation has grown into a globally recognized company serving customers in approximately 90 countries with advanced solutions for automotive, industrial, OEM and specialty applications. Fueled by continuous innovation and strategic growth, AMSOIL has expanded its capabilities through initiatives like AMSOIL Industrial strengthening its product portfolio and market reach.

Today, AMSOIL continues to build on its history of technical leadership, delivering high-performance products that help customers and equipment achieve more.

Our People Promise:

Our people drive our success, and their safety is out greatest concern. Open Communication is expected and all team members are empowered to share their perspective. Success and advancement are achievable for anyone who brings the right attitude, skills and effort.