Inside Sales Representative

BonaDent Laboratories, Inc.; Town of Seneca Falls (NY); On-site; USD 40,000 - 70,000; Full time

Job summary

BonaDent Laboratories, Inc. is seeking an Inside Sales Representative to drive revenue through proactive account management and new customer acquisition within the dental industry.

You will manage a portfolio of dental practices, expand relationships, educate customers on services, and collaborate with internal teams to ensure a positive customer experience and growth. You will build brand trust as the Anterior & Complex Case Specialist, maintain CRM records, and meet sales and retention targets

Qualifications

• Bachelor’s degree preferred; relevant experience in the dental industry may be considered in lieu of a degree.
• Previous inside sales, customer service, or account management experience is preferred.
• Dental laboratory, dental office, or dental industry experience strongly preferred.
• Excellent verbal and written communication skills.
• Outstanding customer service and relationship-building abilities.
• Ability to manage multiple priorities in a fast-paced environment.
• Strong organizational skills and attention to detail.
• Proficiency in Microsoft Office and CRM/customer management systems.

Responsibilities

• Develop and maintain strong relationships with dentists, dental office managers, and clinical staff.
• Proactively contact existing customers to promote laboratory services, products, and new offerings.
• Identify opportunities to increase sales and grow existing accounts.
• Follow up on leads, referrals, and prospective customers.
• Support sales initiatives, promotions, and account development strategies.
• Maintain accurate customer records and sales activity in the CRM system.
• Respond to incoming customer calls, emails, and inquiries professionally and promptly.
• Assist dental offices with case status updates, order questions, pricing, and service inquiries.
• Coordinate with laboratory production, shipping, and technical departments to resolve customer concerns.
• Communicate case delays, remakes, adjustments, and other issues as needed.
• Ensure customer expectations are managed and issues are resolved in a timely manner.
• Meet established sales, customer retention, and activity goals.
• Track outbound calls, customer contacts, sales opportunities, and account growth.
• Maintain accurate documentation of customer interactions.
• Participate in sales meetings, training, and performance reviews.

Skills

Verbal & written communication

Customer relationship-building

Multitasking

Organizational skills

CRM proficiency

Microsoft Office

Education

Bachelor’s degree preferred

Tools

CRM systems

Microsoft Office

Job description

Description

The Inside Sales Representative is responsible for driving revenue growth through proactive account management, new customer acquisition, and the expansion of existing customer relationships. This position will manage an assigned portfolio of dental practices, identifying opportunities to increase case volume, strengthen customer loyalty, reactivate inactive accounts, and develop new business. Building and reinforcing the company's brand as the Anterior & Complex Case Specialist is a key priority. Through consistent outreach, relationship development, product education, and strategic sales initiatives, the Inside Sales Representative will serve as a trusted partner to dental practices while collaborating with internal teams to ensure a positive customer experience and achieve sales growth objectives.

Requirements

Essential Duties and Responsibilities

Sales & Account Management

• Develop and maintain strong relationships with dentists, dental office managers, and clinical staff.
• Proactively contact existing customers to promote laboratory services, products, and new offerings.
• Identify opportunities to increase sales and grow existing accounts.
• Follow up on leads, referrals, and prospective customers.
• Support sales initiatives, promotions, and account development strategies.
• Maintain accurate customer records and sales activity in the CRM system.

Customer Service and Case Support

• Respond to incoming customer calls, emails, and inquiries professionally and promptly.
• Assist dental offices with case status updates, order questions, pricing, and service inquiries.
• Coordinate with laboratory production, shipping, and technical departments to resolve customer concerns.
• Communicate case delays, remakes, adjustments, and other issues as needed.
• Ensure customer expectations are managed and issues are resolved in a timely manner.

Performance and Reporting

• Meet established sales, customer retention, and activity goals.
• Track outbound calls, customer contacts, sales opportunities, and account growth.
• Maintain accurate documentation of customer interactions.
• Participate in sales meetings, training, and performance reviews.

Qualifications

• Bachelor’s degree preferred; however, relevant experience in the dental industry may be considered in lieu of a degree.
• Previous inside sales, customer service, or account management experience preferred.
• Dental laboratory, dental office, or dental industry experience strongly preferred.
• Strong verbal and written communication skills.
• Excellent customer service and relationship-building abilities.
• Ability to manage multiple priorities in a fast-paced environment.
• Strong organizational skills and attention to detail.
• Proficiency in Microsoft Office and CRM/customer management systems.

Core Competencies

• Customer-focused mindset
• Sales-driven approach
• Strong communication skills
• Problem-solving abilities
• Accountability and follow-through
• Team collaboration
• Professionalism and reliability