Inside Sales Representative

BonaDent; Town of Seneca Falls (NY); On-site; USD 45,000 - 75,000; Full time

Job summary

BonaDent is seeking an Inside Sales Representative to drive revenue through proactive account management of dental practices, including new customer acquisition and expanding existing relationships.

You will work with dental offices to promote laboratory services, manage case status updates, and coordinate with production to ensure a positive customer experience while meeting sales growth targets.

Qualifications

• Bachelor’s degree preferred; relevant dental industry experience may substitute.
• Inside sales, customer service, or account management experience preferred.
• Dental industry experience strongly preferred.

Responsibilities

• Develop and maintain relationships with dentists, office managers, and clinical staff; promote laboratory services and new offerings.
• Assist with case status updates, pricing, and service inquiries; coordinate with labs and production to resolve issues.
• Meet sales, customer retention, and activity goals; track opportunities and account growth; maintain documentation.

Skills

Verbal & written communication

Customer service excellence

Multitasking

Organization & detail-oriented

CRM & Office proficiency

Education

Bachelor’s degree preferred

Tools

Microsoft Office

CRM software

Job description

Description

The Inside Sales Representative is responsible for driving revenue growth through proactive account management, new customer acquisition, and the expansion of existing customer relationships. This position will manage an assigned portfolio of dental practices, identifying opportunities to increase case volume, strengthen customer loyalty, reactivate inactive accounts, and develop new business. Building and reinforcing the company's brand as the Anterior & Complex Case Specialist is a key priority. Through consistent outreach, relationship development, product education, and strategic sales initiatives, the Inside Sales Representative will serve as a trusted partner to dental practices while collaborating with internal teams to ensure a positive customer experience and achieve sales growth objectives.

Requirements

Essential Duties and Responsibilities

Sales & Account Management

• Develop and maintain strong relationships with dentists, dental office managers, and clinical staff.
• Proactively contact existing customers to promote laboratory services, products, and new offerings.
• Identify opportunities to increase sales and grow existing accounts.
• Follow up on leads, referrals, and prospective customers.
• Support sales initiatives, promotions, and account development strategies.
• Maintain accurate customer records and sales activity in the CRM system.

Customer Service and Case Support

• Respond to incoming customer calls, emails, and inquiries professionally and promptly.
• Assist dental offices with case status updates, order questions, pricing, and service inquiries.
• Coordinate with laboratory production, shipping, and technical departments to resolve customer concerns.
• Communicate case delays, remakes, adjustments, and other issues as needed.
• Ensure customer expectations are managed and issues are resolved in a timely manner.

Performance and Reporting

• Meet established sales, customer retention, and activity goals.
• Track outbound calls, customer contacts, sales opportunities, and account growth.
• Maintain accurate documentation of customer interactions.
• Participate in sales meetings, training, and performance reviews.

Qualifications

• Bachelor’s degree preferred; however, relevant experience in the dental industry may be considered in lieu of a degree.
• Previous inside sales, customer service, or account management experience preferred.
• Dental laboratory, dental office, or dental industry experience strongly preferred.
• Strong verbal and written communication skills.
• Excellent customer service and relationship-building abilities.
• Ability to manage multiple priorities in a fast-paced environment.
• Strong organizational skills and attention to detail.
• Proficiency in Microsoft Office and CRM/customer management systems.

Core Competencies

• Customer-focused mindset
• Sales-driven approach
• Strong communication skills
• Problem-solving abilities
• Accountability and follow-through
• Team collaboration
• Professionalism and reliability