Inside Sales Representative

BA Sciences; Salem (NH); On-site; USD 42,000 - 62,000; Full time

Job summary

Boston Analytical is seeking a Sales & Marketing Support professional in Salem, NH to identify potential clients, develop leads for new business, and assist with cross-selling opportunities. You will support marketing campaigns and keep CRM data clean and actionable.

The role involves preliminary qualification of inquiries, use of lead generation tools, and coordination with business leaders to ensure market alignment. Some travel within the U.S. may be required.

Qualifications

• Bachelor’s degree, preferably in Business, Communications, Chemistry, Biology or related science; or 2+ years life sciences industry experience.
• Strong organization, communication, and technical computer skills.
• Ability to work autonomously and attend networking meetings as needed.
• Travel within the U.S. required.
• Proficiency with Microsoft and Google applications.

Responsibilities

• Qualify web inquiries for sales follow-up.
• Use lead generation tools to produce potential leads.
• Coordinate with leaders to align with market needs.
• Maintain leads and client communications in CRM (Salesforce).
• Support Salesforce usage and data quality in CRM.
• Assist with conference/tradeshow logistics and follow-up communications.
• Support Pardot marketing campaigns and data integrity.

Skills

Lead generation

CRM Salesforce

Pardot

Data entry

Event outreach

Microsoft Office

Google apps

Communication

Team collaboration

Education

Bachelor's degree

2+ years life sciences experience

Tools

Salesforce

Pardot

MS Office

Google Workspace

Job description

Member of the Sales and Marketing organization, which supports the overall growth sales strategy of Boston Analytical. Primary role is to support sales and marketing efforts through identifying potential clients, developing leads for new business and cross-selling opportunities, and supporting marketing campaigns.

PRIMARY DUTIES AND RESPONSIBILITIES

• Preliminary qualification of “web” inquires for sales team follow-up
• Use lead generation tools (Zymewire, Memberships etc) to produce potential leads for sales team
• Work with BA business leader(s) to ensure alignment with market and business needs
• Keep diligent leads, client communications and actions in company CRM (Salesforce.com)
• Support Sales Team’s Salesforce usage efforts and maintain data quality within CRM

Marketing

• Assist with conference/tradeshow logistics
• Support Tradeshow/Webinar/Event preparation and follow-up communications with attendees/prospects
• Support Salesforce campaigns utilizing automated marketing system (Pardot)
• Data Entry & Data Integrity Management
• Represent Boston Analytical at industry events as needed
• Support proposal, presentation, sales asset generation

REQUIREMENTS & QUALIFICATIONS

• Qualifications include a bachelor’s degree, preferably in Business, Communications, Chemistry, Biology or related science discipline. Otherwise, 2+ years of industry experience in the Life Sciences or Pharmaceutical
• Outsourcing marketplace. Previous laboratory experience with analytical and/or microbiology testing is a bonus. Successful candidate will have strong organization, communication, and technical computer skills.
• Must be a highly motivated with the ability to work autonomously. Attending professional networking meetings before and after normal business hours may be required.
• Travel within the U.S.
• Proficient with Microsoft and Google applications.

MINIMUM SKILLS REQUIREMENTS

• Ability to prioritize and manage multiple projects at one time.
• Ability to effectively apply newly learned knowledge and skills.
• A self-starter, motivated person who possesses good interpersonal skills capable of effectively interacting with all departments and client personnel.
• Must have excellent organizational, verbal communication, time management and technical documentation skills.
• Must be a team player with integrity and concern for the quality of Company products, services and staff members