Inside Sales Representative

Bar None Auction - The West's Best Auctions, bar none!; Sacramento (CA); On-site; USD 30,000 - 41,000; Full time

Benefits offered by this job

401(k)

Health insurance

HSA options

Career growth

Structured role

Job summary

Bar None Auction seeks an Inside Sales Representative to drive growth for heavy equipment, commercial trucks, and farm equipment. You will engage customers via inbound/outbound calls, qualify leads, and support Territory Sales Reps with timely follow-up to maximize opportunities.

You’ll build lasting relationships, maintain accurate CRM records, and collaborate with sales, operations, and leadership teams in a fast-paced, results-driven environment.

Qualifications

• Develop and maintain relationships with customers, clarifying needs and opportunities.
• Qualify leads and generate follow-up opportunities for Territory Sales Representatives.
• Conduct outbound and inbound calls to nurture prospects and existing customers.
• Document interactions and update CRM with accuracy and detail.
• Collaborate with sales, operations, and leadership teams to ensure a seamless experience.

Responsibilities

• Build and maintain customer relationships through inbound/outbound calls.
• Identify buying/selling opportunities and qualify leads for reps.
• Coordinate with Territory Sales Representatives for timely follow-up.

Skills

Relationship building

Outbound calling

Sales mindset

Communication skills

Organization & CRM use

Team collaboration

Resilience

Tech proficiency

Tools

CRM

Microsoft Office

Job description

Inside Sales Representative – Heavy Equipment, Commercial Trucks, and Ag Equipment

Join Bar None Auction – Where Every Call Creates an Opportunity!

Who We Are:

Bar None Auction is a leading auction company specializing in construction equipment, commercial trucks, and agricultural equipment. We connect sellers with serious buyers through a highly successful auction platform. As we continue to grow, we’re looking for an Inside Sales Representative to help expand our customer base and strengthen relationships with existing customers. In this role, you’ll engage with customers through inbound and outbound calls, identify equipment buying and selling opportunities, qualify leads, and provide timely follow-up while delivering exceptional customer experience.

If you enjoy building relationships, discovering customer needs, staying organized, and working as part of a collaborative sales team, we’d love to have you join us.

Why Bar None Auction?

• Trusted Industry Leader – Join a nationally recognized auction company with a strong reputation for integrity, service, and results.
• Make an Impact – Identify sales opportunities, uncover customer needs, and play a key role in supporting our Territory Sales Representatives and driving business growth.
• Collaborative Team Environment – Work alongside experienced sales, operations, and leadership teams that value communication, teamwork, and shared success.
• Growth & Development – Expand your knowledge of the heavy equipment industry while developing valuable sales, customer relationship, and business development skills.

As an Inside Sales Representative for Bar None Auction, you will:

• Build Customer Relationships – Develop and maintain relationships with new and existing customers through inbound and outbound communication while delivering an exceptional customer experience.
• Identify Sales Opportunities – Engage customers to understand their equipment buying and selling needs, qualify opportunities, and generate leads for our Territory Sales Representatives.
• Conduct Proactive Customer Outreach – Participate in outbound calling campaigns to follow up with buyers, sellers, and prospective customers, gather market intelligence, and identify future business opportunities.
• Support the Sales Process – Coordinate with Territory Sales Representatives by providing qualified leads, customer insights, and timely follow-up to ensure a seamless customer experience.
• Maintain Accurate Customer Records – Document customer interactions, update account information, and track activities, opportunities, and follow-up tasks within our CRM system.
• Represent the Bar None Auction Brand – Professionally represent Bar None Auction through knowledgeable communication, responsiveness, and a commitment to building long-term customer relationships.

What We’re Looking For:

• Relationship Builder – Enjoys connecting with customers, building rapport, and developing long-term business relationships through meaningful conversations.
• Confident Outbound Communicator – Comfortable making 80+ outbound calls per day, including prospecting, follow-up, and re-engagement calls to identify equipment buying and selling opportunities.
• Sales & Opportunity Mindset – Naturally curious and skilled at asking thoughtful questions to uncover customer needs, qualify opportunities, and generate leads for the Territory Sales team.
• Excellent Communication Skills – Professional, confident communicator with strong listening skills and the ability to adapt conversations to each customer's needs.
• Organized & Detail-Oriented – Accurately documents customer interactions, maintains CRM records, and follows through on commitments and follow-up activities.
• Collaborative Team Player – Works closely with Territory Sales Representatives and other departments to ensure customers receive a seamless experience from initial contact through follow-up.
• Resilient & Self-Motivated – Maintains a positive attitude, stays motivated through high call volumes and rejection, and remains focused on achieving individual and team goals.
• Technically Proficient – Comfortable using CRM systems, Microsoft Office applications, and other technology to efficiently manage customer interactions and sales activities.

What’s in It for You?

• Competitive Hourly Pay – Earn a consistent hourly wage, with opportunities for increases based on performance and tenure.
• Comprehensive Benefits Package – 401(k), health insurance, HSA options, and additional benefits.
• Career Growth Opportunities – Clear paths for advancement within customer care, sales, and operations.
• Supportive Team Environment – Work alongside experienced sales, marketing, and auction teams who have your back.
• Structured, Reliable Role – Consistent schedules, defined responsibilities, and clear expectations.
• Tools & Training Provided – Access to CRM systems, call tools, and training to help you succeed.

Ready to Build Relationships & Drive Growth?

If you're a motivated professional who enjoys building relationships, connecting with customers, uncovering opportunities, and making a meaningful impact, we'd love to have you join our Inside Sales team at Bar None Auction. Come grow your career with an industry leader where your contributions help drive customer success and business growth.

Employment Information:

• Employment with Bar None Auction is at-will, meaning either the employee or the company may terminate employment at any time, with or without cause or notice
• Bar None Auction is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees
• Bar None Auction provides reasonable accommodations for qualified individuals with disabilities. If you require accommodation during the application or interview process, please contact HR