Innovation Marketing Manager

Nutramaxlabs; Lancaster (SC); On-site; USD 80,000 - 100,000; Full time

Job summary

A health-focused animal care company in South Carolina seeks an Innovation Marketing Manager to bridge veterinary expertise with marketing innovation. The role involves developing strategies for new products and requires a Doctor of Veterinary Medicine degree, alongside 10+ years of animal health marketing experience. Candidates must exhibit strong communication and organizational skills, and will represent the brand at key events.

Qualifications

• 10+ years of animal health marketing experience preferred.
• Strong understanding of veterinary practice workflows and client communication.
• Demonstrated ability to develop and execute marketing strategies.

Responsibilities

• Collaborate to identify market trends, gaps, and opportunities for innovation.
• Develop and implement marketing strategies for new products.
• Represent the brand at conferences, combining clinical credibility with brand advocacy.

Skills

Veterinary expertise

Marketing strategy development

Market research

Effective communication skills

Interpersonal skills

Organizational skills

Education

Doctor of Veterinary Medicine (DVM)

Vet Tech or Animal Science degree

MBA or marketing degree

Job description

Nutramax desires to provide a drug-free, healthful, and safe workplace. We hold a zero-tolerance policy for drug use. Employment is contingent upon successfully passing a preemployment background check and drug screen (subject to applicable law).

Position Summary

We are seeing a dynamic, creative and visionary Innovation Marketing Manager with a Doctor of Veterinary Medicine (DVM) degree and proven experience in strategic marketing. This role bridges the gap between veterinary and marketing innovation – developing and executing strategies for cutting-edge ideas, and technologies in the animal health space.

This is an exciting opportunity for a veterinarian who thrives in fast-paced, creative environments and wants to shape the future of veterinary-centric marketing with innovative products.

Responsibilities

Innovation Strategy and Market Insights

• Collaborate with the innovation, and commercial teams to identify market trends, gaps, and opportunities for innovation.
• Use veterinary expertise to evaluate the clinical relevance and value proposition of new products or services.
• Conduct competitive analysis and market research to support pipeline development and innovation roadmaps.
• Work with graphic designers to develop marketing pieces.

Marketing Strategy and Execution

• Develop and implement marketing strategies for new products, targeting both veterinarians and pet parents.
• Create compelling position and messaging that integrates scientific credibility with customer-focused benefits.
• Contribute to campaign planning, including digital marketing, trade shows, content marketing and product launches.

Customer Engagement and Education

• Represent the brand at conferences and events, combining clinical credibility, and brand advocacy.
• Communicates effectively with other departments within the organization
• Other duties as assigned
• Regular attendance is required

Requirements

Doctor of Veterinary Medicine (DVM) degree preferred

10+ years of animal health marketing experience preferred.

Vet Tech, Animal Science degree, MBA, or marketing degree required.

• Working knowledge of principles of current Good Manufacturing practices (cGMPs).
• Must possess excellent writing, interpersonal, communication, and organization skills, with the ability to work independently and collaboratively with internal and external teams.
• Must be competent in computer usage, such as word processing, spreadsheets, and/or databases.
• Strong understanding of veterinary practice workflows, challenges, and client communication.
• Demonstrated ability to develop and execute marketing strategies, ideally with product launch experience.