Innovation Marketing Manager

Keystone Distinction Group; Lancaster (SC); On-site; USD 90,000 - 130,000; Full time

Job summary

Keystone Distinction Group in the United States seeks an Innovation Marketing Manager with a DVM degree to drive strategies for cutting‑edge animal health ideas. This role merges veterinary science with marketing innovation to shape the future of veterinary-centric marketing and products.

You will lead strategy, market insights, and campaigns, collaborating with innovation and commercial teams, designers, and events to present scientifically credible, customer‑focused messaging and successful

Qualifications

• DVM degree preferred.
• MBA or marketing degree required or preferred.
• Excellent writing, interpersonal, communication and organizational skills.

Responsibilities

• Innovation Strategy and Market Insights: identify market trends and opportunities for innovation; evaluate clinical relevance and value proposition of new products; conduct competitive analysis and market research; collaborate with designers on marketing pieces.
• Marketing Strategy and Execution: develop and implement marketing strategies for new products targeting veterinarians and pet parents; craft messages combining scientific credibility with customer benefits; assist with campaigns, digital marketing, trade shows and product launches.
• Customer Engagement and Education: represent the brand at conferences and events, combining clinical credibility with brand advocacy.
• Miscellaneous: collaborate with internal teams; maintain regular attendance; other duties as assigned.

Skills

Writing

Interpersonal skills

Communication

Organizational skills

Education

Doctor of Veterinary Medicine (DVM)

MBA or marketing degree

Job description

Position Summary

We are looking for a dynamic, creative and visionary Innovation Marketing Manager with a Doctor of Veterinary Medicine (DVM) degree and proven experience in strategic marketing. This role bridges the gap between veterinary and marketing innovation – developing and executing strategies for cutting‑edge ideas, and technologies in the animal health space.

This is an exciting opportunity for a veterinarian who thrives in fast‑paced, creative environments and wants to shape the future of veterinary‑centric marketing with innovative products.

Responsibilities

Innovation Strategy and Market Insights

• Collaborate with the innovation, and commercial teams to identify market trends, gaps, and opportunities for innovation.
• Use veterinary expertise to evaluate the clinical relevance and value proposition of new products or services.
• Conduct competitive analysis and market research to support pipeline development and innovation roadmaps.
• Work with graphic designers to develop marketing pieces.

Marketing Strategy and Execution

• Develop and implement marketing strategies for new products, targeting both veterinarians and pet parents.
• Create compelling position and messaging that integrates scientific credibility with customer‑focused benefits.
• Contribute to campaign planning, including digital marketing, trade shows, content marketing and product launches.

Customer Engagement and Education

• Represent the brand at conferences and events, combining clinical credibility, and brand advocacy.

Miscellaneous

• Communicates effectively with other departments within the organization.
• Other duties as assigned.
• Regular attendance is required.

Requirements

• Doctor of Veterinary Medicine (DVM) degree preferred.
• 10+ years of animal health marketing experience preferred.
• Vet Tech, Animal Science degree, MBA, or marketing degree required.
• Working knowledge of principles of current Good Manufacturing practices (cGMPs).
• Must possess excellent writing, interpersonal, communication, and organization skills, with the ability to work independently and collaboratively with internal and external teams.
• Must be competent in computer usage, such as word processing, spreadsheets, and/or databases.
• Strong understanding of veterinary practice workflows, challenges, and client communication.
• Demonstrated ability to develop and execute marketing strategies, ideally with product launch experience.