Veterinary Innovation Marketing Lead

Keystone Distinction Group

Lancaster (SC)

On-site

USD 90,000 - 130,000

Full time

14 days+

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Job summary

Keystone Distinction Group in the United States seeks an Innovation Marketing Manager with a DVM degree to drive strategies for cutting‑edge animal health ideas. This role merges veterinary science with marketing innovation to shape the future of veterinary-centric marketing and products.

You will lead strategy, market insights, and campaigns, collaborating with innovation and commercial teams, designers, and events to present scientifically credible, customer‑focused messaging and successful

Qualifications

DVM degree preferred.
MBA or marketing degree required or preferred.
Excellent writing, interpersonal, communication and organizational skills.

Responsibilities

Innovation Strategy and Market Insights: identify market trends and opportunities for innovation; evaluate clinical relevance and value proposition of new products; conduct competitive analysis and market research; collaborate with designers on marketing pieces.
Marketing Strategy and Execution: develop and implement marketing strategies for new products targeting veterinarians and pet parents; craft messages combining scientific credibility with customer benefits; assist with campaigns, digital marketing, trade shows and product launches.
Customer Engagement and Education: represent the brand at conferences and events, combining clinical credibility with brand advocacy.
Miscellaneous: collaborate with internal teams; maintain regular attendance; other duties as assigned.