Innovation Marketing Manager

H. T. PROF Group; Lancaster (SC); On-site; USD 110,000 - 160,000; Full time

Job summary

H. T. PROF Group seeks an Innovation Marketing Manager with a DVM background to bridge veterinary science and marketing innovation in the animal health space.

The role focuses on developing and executing strategies for cutting-edge ideas and technologies, driving campaigns, product launches, and market insights with a veterinarian‑centric perspective.

Qualifications

• DVM degree preferred.
• 10+ years of animal health marketing experience preferred.
• Vet Tech, Animal Science degree, MBA, or marketing degree required.
• Working knowledge of cGMPs.

Responsibilities

• Define innovation strategy and market insights by collaborating with innovation and commercial teams.
• Develop marketing strategies for new products targeting veterinarians and pet parents.
• Create messaging that combines scientific credibility with customer-focused benefits.
• Represent the brand at conferences and events and coordinate with internal/external teams.

Education

Doctor of Veterinary Medicine (DVM)

Vet Tech

Animal Science degree

MBA

Marketing degree

Job description

We are looking for a dynamic, creative and visionary Innovation Marketing Manager with a Doctor of Veterinary Medicine (DVM) degree and proven experience in strategic marketing. This role bridges the gap between veterinary and marketing innovation – developing and executing strategies for cutting‑edge ideas, and technologies in the animal health space.

This is an exciting opportunity for a veterinarian who thrives in fast‑paced, creative environments and wants to shape the future of veterinary‑centric marketing with innovative products.

Responsibilities

• Innovation Strategy and Market Insights
  • Collaborate with the innovation and commercial teams to identify market trends, gaps, and opportunities for innovation.
  • Use veterinary expertise to evaluate the clinical relevance and value proposition of new products or services.
  • Conduct competitive analysis and market research to support pipeline development and innovation roadmaps.
  • Work with graphic designers to develop marketing pieces.
• Marketing Strategy and Execution
  • Develop and implement marketing strategies for new products, targeting both veterinarians and pet parents.
  • Create compelling position and messaging that integrates scientific credibility with customer‑focused benefits.
  • Contribute to campaign planning, including digital marketing, trade shows, content marketing and product launches.
• Customer Engagement and Education
  • Represent the brand at conferences and events, combining clinical credibility, and brand advocacy.
  • Communicate effectively with other departments within the organization.
• Other duties as assigned
• Regular attendance is required

Requirements

• Doctor of Veterinary Medicine (DVM) degree preferred
• 10+ years of animal health marketing experience preferred
• Vet Tech, Animal Science degree, MBA, or marketing degree required
• Working knowledge of principles of current Good Manufacturing practices (cGMPs)
• Must possess excellent writing, interpersonal, communication, and organization skills, with the ability to work independently and collaboratively with internal and external teams
• Must be competent in computer usage, such as word processing, spreadsheets, and/or databases
• Strong understanding of veterinary practice workflows, challenges, and client communication
• Demonstrated ability to develop and execute marketing strategies, ideally with product launch experience