Senior Strategist, Influencer

3M HEALTHCARE; New York (NY); On-site; USD 90,000 - 130,000; Full time

Job summary

Ogilvy in New York seeks a Senior Strategist, Influencer Marketing to lead social influencer programs for a leading beauty and consumer goods brand. You will combine strategic thinking with hands-on execution, using influencers as advocates and content contributors within an integrated team.

You’ll build deep influencer partnerships, develop data-driven plans, and keep campaigns aligned with budget and legal considerations.

Qualifications

• 4+ years of experience in social media influencer strategy and execution.
• Strategic mindset with ability to connect brand partnerships with culture.
• Proven ability to develop influencer relationships that drive authentic storytelling.
• Proven ability to identify relevant influencers and conduct effective outreach.
• Proven ability to present to and communicate with clients on a daily basis, building strong relationships.
• Strong project management with budget and influencer payments.
• Experience with paid social media in support of influencer campaigns.
• Experience drafting contracts with influencers with legal teams.
• Experience working with influencer and content management tools.
• Knowledge of influencer search tools; SAG knowledge is a plus.

Responsibilities

• Collaborate with internal teams to create influencer programs and distribution strategies that align with client goals.
• Present campaign strategies, briefs, influencer selects, day-to-day updates and results to internal teams and client.
• Oversee research, identification, and relationship management with influencers that help meet brand goals via influencer partnerships.
• Establish and maintain relationships with key contacts within the influencer space while ensuring client/agency relationships grow.
• Create and conduct influencer briefs for creatives and influencers.
• Analyze and assess campaigns to provide insights and opportunities.
• Stay updated on influencer marketing trends to maximize exposure.
• Plan and manage influencers at large-scale events.

Tools

Influencer platforms

Job description

About Ogilvy

Ogilvy, part of WPP, has been creating impact for brands through iconic, culture‑changing, value‑driving ideas since the company was founded by David Ogilvy 75 years ago. It builds on that rich legacy through Borderless Creativity – innovating at the intersections of its advertising, public relations, relationship design, consulting, and health capabilities with experts collaborating seamlessly across over 120 offices in nearly 90 countries. Ogilvy currently ranks as the #1 global agency network for creative excellence and effectiveness by WARC, signifying its ability to deliver creative solutions that drive unreasonable impact for clients and communities. Ogilvy is a WPP company (NYSE: WPP). For more information, visit Ogilvy.com.

About WPP

WPP is the trusted growth partner for the world’s leading brands. We unite cutting‑edge media intelligence and data solutions, world‑class creativity, next‑generation production, transformative enterprise solutions and expert strategic counsel in a single company – powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture opportunity and deliver transformational growth. For more information, visit WPP.com.

About the Role

We are looking for a Senior Strategist, Influencer Marketing to work on a leading beauty and consumer goods brand, and bring social expertise and perspective to an integrated environment. Our new Senior Strategist will work on Social Media Influencer Marketing programs and must have a strategic mindset and deep knowledge in the social media space. We are seeking someone with superior relationship‑building skills and someone who is a team player. The position will be responsible for the execution of day‑to‑day influencer marketing activities on behalf of brands, using influencers as brand advocates, content promoters, and content contributors, as well as building deep strategic plans that focus on a melding of creative storytelling + business‑driven data results.

What You’ll Do

• Collaborate with internal teams and broader IAT to create influencer programs and distribution strategies that align with client goals and objectives.
• Present campaign strategies, POVs, influencer selects, briefs, day‑to‑day updates and campaign results to internal teams and client.
• Oversee research, identification, and relationship management with influencers that help meet brand goals via influencer partnerships supported by SaaS toolbox.
• Establish and maintain relationships with key contacts within the influencer space while ensuring that client/agency relationships exist on multiple levels and grow over time.
• Create and conduct influencer brief for creatives and influencers.
• Analyze and assess campaigns to provide valuable insights and opportunities.
• Remain on the pulse of influencer marketing trends to ensure creative, maximum exposure.
• Efficiently and effectively plan and manage influencers at large‑scale events.
• Ensure campaigns are correctly tracking to the campaign budget, including consideration of SAG.

What You’ll Need

• Minimum of 4 years of experience in social media influencer strategy and execution; experience in driving talent partnerships.
• Strategic mindset, deep experience in building out tactical recommendations, and ability to connect brand partnerships with voices that are relevant in culture.
• Proven ability to develop meaningful influencer relationships that result in authentic storytelling that drive impact.
• Proven ability to identify relevant influencers and conduct effective outreach.
• Proven ability to professionally and effectively present to and communicate with clients on a daily basis, building strong relationships.
• Strong project management skills with attention to detail, including close management of budget and influencer payments.
• Experience with paid social media in support of influencer campaigns, including working closely with paid social teams or agencies for seamless integration.
• Proven ability to shepherd the development of legal contracts with influencers, working in partnership with legal teams to negotiate redlines to mutual satisfaction.
• Experience working with influencer and content management tools.
• Understands influencer search tools and platforms to assess the effectiveness of an influencer.
• Understanding of or experience with SAG is not required but a plus.

How We’ll Support You

Ogilvy celebrates its people. Fully. Enthusiastically. Unhesitatingly. We’ll empower you with the tools you’ll need to succeed. We’ll give you the autonomy to seek out new paths and better ways of doing things. We’ll support you with colleagues who are experts in their disciplines, drawn from across the Ogilvy network. And we’ll provide opportunities for you to do work of which you’ll be proud, with people you’ll be proud to call your teammates.

Equal Opportunity & Accommodations

Ogilvy is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers. If you need any assistance seeking a job opportunity, or if you need reasonable accommodation with the application process, please contact us at [e-mail]. Please note that this contact is only for candidates who are requesting accommodation. Emails for other purposes, including application status requests, will not receive a response.