Influencer Marketing Manager - Beauty Growth & Partnerships

The Avon Company; New York (NY); On-site; USD 100,000 - 120,000; Full time

Benefits offered by this job

Health benefits

401(k) matching

Life insurance

Wellness programs

Job summary

LG H&H Americas in New York is seeking a Manager of Influencer Marketing to lead strategy and execution for a portfolio of beauty and personal care brands. You will identify influencers, nurture relationships, and drive organic buzz through data-driven campaigns that align with brand narratives.

The role requires 3–5 years in influencer/talent marketing, a bachelor’s in marketing, and hands-on experience with tools like Tribe or Dash Hudson.

Qualifications

• 3–5 years’ experience in influencer and/or talent marketing.
• In-house or agency experience in influencer marketing preferred.
• Experience with beauty/fashion/lifestyle brands preferred.
• Strong written/verbal communication and analytics skills.

Responsibilities

• Aid strategy and execution of influencer marketing with KPIs and objectives.
• Identify and manage a pool of influencers for each brand.
• Support scaling organic influencer community and manage paid influencer program.
• Lead campaign management including outreach and negotiations.
• Analyze influencer performance and report insights and opportunities.
• Communicate initiatives and guide strategic improvements.
• Develop creative briefs aligned with brand narratives.
• Identify trends and innovate influencer strategies for impact.

Skills

Influencer marketing experience

Communication skills

Project management

Excel & PowerPoint

Education

Bachelor’s degree in Marketing

Master’s degree in related field (plus)

Tools

Tribe

Dash Hudson

Job description

LG H&H Americas in New York is seeking a Manager of Influencer Marketing to lead strategy and execution for a portfolio of beauty and personal care brands. You will identify influencers, nurture relationships, and drive organic buzz through data-driven campaigns that align with brand narratives.

The role requires 3–5 years in influencer/talent marketing, a bachelor’s in marketing, and hands-on experience with tools like Tribe or Dash Hudson.