Influencer Manager, Creator Program

Bloom Nu LLC; Austin (TX); On-site; USD 80,000 - 120,000; Full time

Benefits offered by this job

YouTube program scaling

Ambassador program mgmt

Agency/vendor management

CRM software proficiency

Creator outreach experience

Job summary

Bloom Nutrition in Austin is seeking an Influencer Marketing Manager (Creator Programs) to scale our influencer program, driving brand awareness and product trial while building scalable processes and automation.

You will lead cross-functional collaboration with Influencer Marketing, Organic Social, and Digital Marketing teams, manage creator communities, and optimize gifting, content planning, and performance reporting to grow our reach.

Qualifications

• 3–5 years of experience in large-scale influencer or affiliate marketing.
• Strong project management and leadership skills.
• Familiarity with TikTok Shop and creator funnel.
• Highly organized with multi-piece management.
• Collaborative and cross-functional.
• Strategic campaign thinking.
• Analytical mindset and CPM metrics.
• Passion for Bloom’s mission and wellness-focused products.

Responsibilities

• Lead Bloom’s influencer programs across TikTok, Instagram, TikTok Shop, Facebook and YouTube.
• Develop scalable systems for outreach, gifting logistics, and impact.
• Lead tooling, automation, and process design for large-scale outreach and reporting.
• Create scalable workflows to track creators, measure results, and gifting impact.
• Collaborate with marketing teams to align gifting with goals and content planning.
• Grow and manage a community of micro/macro-influencers and advocates.
• Lead reporting and reviews on content, engagement, conversion, and Shop revenue.
• Test and iterate tactics, from packaging to incentives.
• Share insights to refine gifting strategy and program growth.
• Help shape team structure, tools, and SOPs as the program scales.
• Define team roles, tech stack, and SOPs as the program scales.

Skills

Influencer marketing

Project management

Cross-functional collaboration

Analytics

Creator outreach

Tools

TikTok Shop

CRM software

Job description

About Bloom:

Founded by wellness influencer and entrepreneur Mari Llewellyn, Bloom Nutrition is one of the fastest growing wellness brands in the US. Our mission is to help people bloom into their best selves through nutritious and delicious wellness solutions. Recognized for our innovation and growth, we're proud recipients of several awards: Forbes 30 under 30 (2023) Target Partner of the Year (2023) LinkedIn's Top Start-Ups (2023 & 2024) EY Entrepreneurs of the Year (2024) Inc. 5000 Company (2024) NewBeauty 100 Wellness Awards (2024)

Title: Influencer Manager, Creator Programs

Location: Austin, Texas

Overview:

Bloom is looking for an Influencer Marketing Manager (Creator Programs) to scale our influencer program, focused on driving brand awareness and product trial — with an emphasis on building a robust program through process and project management.

This role is equal parts strategic and operational: you’ll lead strategy, process, program automation, workflows, cross functional relationships, and ensure smooth execution across TikTok, TikTok Shop, Instagram, Facebook, and YouTube.

You’ll also play a key role in cultivating and managing a community of creators — including micro-influencers, loyal advocates, and high-potential TikTok or YouTube talent — turning our program into a meaningful way to deepen engagement and expand reach.

You’ll work closely with the Influencer Marketing, Organic Social, and Digital Marketing teams to ensure gifting supports campaign goals, content generation, and brand growth.

You’ll report to the Sr. Director of Digital, with a dotted line to the Director of Influencer Marketing.

What You’ll Do

• Help build and lead Bloom’s newer influencer programs across TikTok, Instagram, TikTok Shop, Facebook and YouTube — from strategy to execution in partnership with leadership.


• Develop scalable systems for identifying, organizing, and tracking influencer outreach, gifting logistics, and impact.


• Spearhead the tooling, automation, and process design to manage large-scale outreach, gifting logistics, and reporting.


• Create scalable workflows for identifying and tracking creators, measuring results, and optimizing gifting impact.


• Collaborate with Influencer Marketing, Organic Social, and Digital Marketing teams to align gifting efforts with campaign goals and content planning.


• Grow and manage a vibrant community of micro/macro-influencers, creators, and loyal advocates — turning one-time gifts into ongoing relationships with our Influencer Marketing team.


• Lead regular reporting and performance reviews — including content volume, engagement, conversion, and TikTok Shop revenue.


• Test and iterate on tactics — from packaging and content hooks to timing and creator incentives.


• Share insights and recommendations to refine the overall gifting strategy and support broader influencer program growth.


• Help shape future team structure, tools, and processes as the program scales.


• Help define team roles, tech stack, and SOPs as the program scales.

What You Bring

• 3–5 years of experience in large-scale influencer or affiliate at a consumer-focused company.


• Strong project management and team leadership skills.


• Familiarity with TikTok Shop and creator conversion funnel.


• Highly organized and able to manage multiple moving pieces.


• Collaborative and comfortable working cross-functionally.


• Strategic campaign thinking.


• Analytical mindset – able to work back against CPMs and various campaign metrics and goals.


• Passion for Bloom’s mission and wellness-focused products.

Bonus Points

• Familiarity with scaling YouTube and Facebook programs.


• Experience managing scaled influencer gifting or ambassador programs.


• Agency or vendor management experience.


• Fast ability to learn different software, CRM and management systems.


• Direct experience working with creators across platforms.

What You Contribute:

Bloom Nutrition is on a mission to help everyone bloom into their best selves through wellness essentials reimagined with flavor and function. Founded in 2019 by Mari Llewellyn and Greg LaVecchia, Bloom has quickly become one of the fastest-growing wellness brands in the industry. In 2024, Bloom joined the Nutrabolt family, accelerating its ability to innovate and reach even more consumers. Our success is powered by a collaborative, entrepreneurial, and high-performing team that thrives on creativity, ownership, and bringing out the best in one another.

For more information about our consumer brands, please visitbloomnu.comand follow us and our other consumer brands, @Bloomsupps, @C4Energy, @Cellucor, and @Xtend on social media.

We believe our success starts with people who are passionate, collaborative, and driven to make a meaningful impact. If you're energized by innovation, inspired by wellness, and excited to help others bloom into their best selves, you may be a great fit for our team.

Since joining the Nutrabolt family in 2024, Bloom has continued to grow while staying true to the mission that made us one of the fastest-growing wellness brands in the industry. Behind that growth is a creative, entrepreneurial, and high-performing team that thrives on bringing out the best in one another.

Visit our LinkedIn page to learn more about Bloom's journey, recent milestones, and the people helping shape the future of wellness.

If you have any questions, please reach out to us at [e-mail].