Influencer Programs Lead, Creator Growth

Bloom Nu LLC; Austin (TX); On-site; USD 80,000 - 120,000; Full time

Benefits offered by this job

YouTube program scaling

Ambassador program mgmt

Agency/vendor management

CRM software proficiency

Creator outreach experience

Job summary

Bloom Nutrition in Austin is seeking an Influencer Marketing Manager (Creator Programs) to scale our influencer program, driving brand awareness and product trial while building scalable processes and automation.

You will lead cross-functional collaboration with Influencer Marketing, Organic Social, and Digital Marketing teams, manage creator communities, and optimize gifting, content planning, and performance reporting to grow our reach.

Qualifications

• 3–5 years of experience in large-scale influencer or affiliate marketing.
• Strong project management and leadership skills.
• Familiarity with TikTok Shop and creator funnel.
• Highly organized with multi-piece management.
• Collaborative and cross-functional.
• Strategic campaign thinking.
• Analytical mindset and CPM metrics.
• Passion for Bloom’s mission and wellness-focused products.

Responsibilities

• Lead Bloom’s influencer programs across TikTok, Instagram, TikTok Shop, Facebook and YouTube.
• Develop scalable systems for outreach, gifting logistics, and impact.
• Lead tooling, automation, and process design for large-scale outreach and reporting.
• Create scalable workflows to track creators, measure results, and gifting impact.
• Collaborate with marketing teams to align gifting with goals and content planning.
• Grow and manage a community of micro/macro-influencers and advocates.
• Lead reporting and reviews on content, engagement, conversion, and Shop revenue.
• Test and iterate tactics, from packaging to incentives.
• Share insights to refine gifting strategy and program growth.
• Help shape team structure, tools, and SOPs as the program scales.
• Define team roles, tech stack, and SOPs as the program scales.

Skills

Influencer marketing

Project management

Cross-functional collaboration

Analytics

Creator outreach

Tools

TikTok Shop

CRM software

Job description

Bloom Nutrition in Austin is seeking an Influencer Marketing Manager (Creator Programs) to scale our influencer program, driving brand awareness and product trial while building scalable processes and automation.

You will lead cross-functional collaboration with Influencer Marketing, Organic Social, and Digital Marketing teams, manage creator communities, and optimize gifting, content planning, and performance reporting to grow our reach.