Influencer & Partnership Marketing Associate

TESO LIFE; New York (NY); On-site; USD 28,000 - 40,000; Full time

Benefits offered by this job

401(k) & 401(k) matching

Quarterly performance-based bonus

Job summary

TESO Group, headquartered in New York, seeks an Influencer & Partnership Marketing Associate to identify, develop, and manage Influencer/KOLs and external partnerships to boost brand awareness and drive sales across its portfolio.

You will own the full lifecycle from sourcing to execution and performance analysis, negotiating contracts, briefing creators, coordinating campaigns, and reporting ROI in a fast‑paced retail environment.

Qualifications

• Bachelor’s degree in Marketing, Communications, Business, or related field.
• 0-2 years in influencer marketing, partnerships, or digital marketing.
• Experience managing campaigns, contracts, and budgets.
• Familiar with social platforms (TikTok, Instagram, YouTube) and influencer ecosystem.
• Strong understanding of content trends and performance metrics.

Responsibilities

• Source and onboard Influencers/KOLs and external partners aligned with brand goals.
• Lead partnership negotiations, contracts, and relationship management.
• Execute end-to-end campaigns, from briefing to content delivery.
• Track performance (awareness, engagement, conversion) and optimize results.
• Analyze campaign outcomes and report on ROI.

Skills

Influencer marketing

Partnerships

Campaign management

Negotiations

Performance analysis

Social media

Education

Bachelor's degree in Marketing/Communications/Business

Job description

Influencer & Partnership Marketing Associate

About TESO Group
Founded in 2017 and headquartered in New York, TESO Group is a rapidly growing Asian lifestyle retail group in the United States. Its portfolio includes TESO Life, its flagship general merchandise retail brand; TESO X, a collectible toy retail concept; TESO Mini, an Asian convenience store concept; and proprietary brands including MONKIMON and O’HOMNI.

The Group currently operates 35 stores across 14 states, with another 67 locations under construction or in development, and aims to open more than 300 stores by 2030. Its product categories include beauty, snacks, collectible toys, home goods, stationery, and pet products, serving more than 450,000 customers per month.

Position Overview

Responsible for identifying, developing, and managing Influencer/KOL and external partnerships (e.g., schools, organizations, communities) to drive brand awareness and sales conversion. Own the full lifecycle from sourcing to execution and performance analysis.

Job Responsibilities

• Source and onboard Influencers/KOLs and external partners aligned with brand goals
• Lead partnership negotiations, contracts, and relationship management
• Execute end-to-end campaigns, from briefing to content delivery
• Track performance (awareness, engagement, conversion) and optimize results
• Analyze campaign outcomes and report on ROI

Qualifications

• Bachelor’s degree in Marketing, Communications, Business, or related field
• 0-2 years in influencer marketing, partnerships, or digital marketing
• Experience managing campaigns, contracts, and budgets
• Familiar with social platforms (TikTok, Instagram, YouTube) and influencer ecosystem
• Strong understanding of content trends and performance metrics

Compensation

• $25 Per Hour
• Quarterly Performance Bonus: This position is eligible for a quarterly performance-based bonus, subject to the eligibility requirements, performance criteria, and terms of the Company's bonus program.
• 401(k) & 401(k) matching - subject to the eligibility requirements