Senior Product Marketing Manager, Creator & Partner Monetization

TikTok; New York (NY); On-site; USD 108,000 - 209,000; Full time

Job summary

TikTok is seeking a Product Marketing Manager in NA Creative Ops to lead GTM and partner adoption for TikTok One across creator marketing agencies and brands. You will collaborate with product, strategy, legal, activation, and marketing to design go-to-market plans and drive adoption of creator-enabled revenue products.

This role combines product marketing, partner management, and data-driven decision making.

Qualifications

• 5+ years in product marketing, GTM, or commercialization — ideally in a marketplace, creator economy, adtech/martech, or platform business.
• Demonstrated product sense: evaluating product-market fit, prioritizing based on partner and business impact, and giving structured product feedback.
• Strong quantitative and qualitative analytical skills: build a business case, size an opportunity, read performance data to adjust strategy.
• Excellent written and verbal communication — executive-ready narratives for partners and leadership.
• Experience designing or launching packaged/bundled solutions (pricing, tiering, self-serve vs. managed service).
• Comfortable operating with ambiguity and driving cross-functional alignment without direct authority.
• Bachelor's degree

Responsibilities

• Lead go-to-market and partner sales for a major new feature within TikTok One, driving adoption across creator marketing agencies and brands through strategic pitching, onboarding, and execution.
• Manage core operations for business planning and growth, including annual planning, OKRs, ongoing reporting and contract work, proactively resolving business issues.
• Drive product and business adoption of creative product integrations and solutions.
• Ensure smooth launch and localization of new features or solution tiers in different North America markets.
• Develop tools, playbooks, templates, best practices for creators and brands: e.g., creator brief templates, compensation / contract models, style guides, content & campaign guidelines.
• Project manage complex integrations with various partners.
• Strong aptitude for data analysis with the ability to interpret business and partner performance metrics to drive strategic insights and inform decision-making.
• Identify opportunities to scale existing solutions for more businesses and creators.
• Define complex programs and integration paths with strategic partners to enable TikTok advertising, discovery, and creator monetization at scale.
• Navigate ambiguity, solve complex problems independently, and drive initiatives to completion with efficiency and accountability.
• Source and qualify new partnerships that fit into overall creator marketing needs.
• Represent TikTok in external meetings with executives from other companies while displaying the highest personal integrity and ethics.

Skills

Product Marketing

GTM

Partner Management

Data Analysis

Communication

Cross-Functional

Education

Bachelor's degree

Job description

Responsibilities

NA Creator & Partner Monetization — part of NA Creative Ops. The team owns commercialization and GTM of TikTok One (TTO) and creator-enabled revenue products across the NA agency and brand ecosystem.

Role Introduction: We’re looking for someone who sits at the intersection of product marketing and partner management — not a traditional partner manager. You'll own the GTM and adoption strategy for TikTok One Platforms across NA creator marketing agencies. As a Product Marketing Manager, you will focus on both existing partners and growing new partners, centered around driving adoption of product solutions designed to allow brands to invest in creator marketing and on TikTok ads. The team’s culture mirrors that of a small start-up; a team of entrepreneurs and leaders with an eye for what's next. In this role, you will work directly with partners in the creator marketing ecosystem. You will work closely with various internal stakeholders including product, strategy, legal, partner activation & enablement, and marketing to develop new ways for consumers to interact with products, services and experiences they love.

• Lead go-to-market and partner sales for a major new feature within TikTok One, driving adoption across creator marketing agencies and brands through strategic pitching, onboarding, and execution
• Manage core operations for business planning and growth, including annual planning, OKRs, ongoing reporting and contract work, proactively resolving business issues.
• Drive product and business adoption of creative product integrations and solutions
• Ensure smooth launch and localization of new features or solution tiers in different North America markets
• Develop tools, playbooks, templates, best practices for creators and brands: e.g., creator brief templates, compensation / contract models, style guides, content & campaign guidelines.
• Project manage complex integrations with various partners
• Strong aptitude for data analysis with the ability to interpret business and partner performance metrics to drive strategic insights and inform decision-making
• Identify opportunities to scale existing solutions for more businesses and creators.
• Define complex programs and integration paths with strategic partners to enable TikTok advertising, discovery, and creator monetization at scale.
• Navigate ambiguity, solve complex problems independently, and drive initiatives to completion with efficiency and accountability.
• Source and qualify new partnerships that fit into overall creator marketing needs.
• Represent TikTok in external meetings with executives from other companies while displaying the highest personal integrity and ethics.

Qualifications

Minimum Qualifications:

• 5+ years in product marketing, GTM, or commercialization — ideally in a marketplace, creator economy, adtech/martech, or platform business.
• Demonstrated product sense: comfortable evaluating product-market fit, prioritizing based on partner and business impact, and giving structured product feedback — not just relaying partner requests.
• Strong quantitative and qualitative analytical skills: able to build a business case, size an opportunity, and read performance data to adjust strategy.
• Excellent written and verbal communication — able to produce executive-ready narratives and materials for both partners and internal leadership.
• Experience designing or launching packaged/bundled solutions (pricing, tiering, self-serve vs. managed service).
• Comfortable operating with ambiguity and driving cross-functional alignment without direct authority.
• Bachelor's degree

Preferred Qualifications:

• Direct experience in creator economy, influencer marketplace, or social platform ecosystems.
• Familiarity with creator/agency compensation models (flat fee, performance, affiliate) and branded content rights/IP basics.
• Agency-side or adtech/martech background — understands how agencies evaluate and adopt new platform tools.
• Experience localizing or scaling a product/solution across regions or markets.

About TikTok

TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.

Why Join Us

Inspiring creativity is at the core of TikTok's mission. Our innovative product is built to help people authentically express themselves, discover and connect – and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and bring joy - a mission we work towards every day.

We strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. Every challenge is an opportunity to learn and innovate as one team. We're resilient and embrace challenges as they come. By constantly iterating and fostering an "Always Day 1" mindset, we achieve meaningful breakthroughs for ourselves, our company, and our users. When we create and grow together, the possibilities are limitless. Join us.

Diversity & Inclusion

TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.

TikTok Accommodation

TikTok is committed to providing reasonable accommodations in our recruitment processes for candidates with disabilities, pregnancy, sincerely held religious beliefs or other reasons protected by applicable laws. If you need assistance or a reasonable accommodation, please reach out to us at https://tinyurl.com/RA-request

Job Information

【For Pay Transparency】Compensation Description (Annually) The base salary range for this position in the selected city is $108000 - $208800 annually. Compensation may vary outside of this range depending on a number of factors, including a candidate’s qualifications, skills, competencies and experience, and location. Base pay is one part of the Total Package that is provided to compensate and recognize employees for their work, and this role may be eligible for additional discretionary bonuses/incentives, and restricted stock units.

Benefits may vary depending on the nature of employment and the country work location. Employees have day one access to medical, dental, and vision insurance, a 401(k) savings plan with company match, paid parental leave, short-term and long-term disability coverage, life insurance, wellbeing benefits, among others. Employees also receive 10 paid holidays per year, 10 paid sick days per year and 17 days of Paid Personal Time (prorated upon hire with increasing accruals by tenure).

The Company reserves the right to modify or change these benefits programs at any time, with or without notice.

For Los Angeles County (unincorporated) Candidates:

1. Interacting and occasionally having unsupervised contact with internal/external clients and/or colleagues;
2. Appropriately handling and managing confidential information including proprietary and trade secret information and access to information technology systems; and
3. Exercising sound judgment.