Social Media Manager

Serenity Healthcare; Sandy Springs (GA); On-site; USD 70,000 - 90,000; Full time

Benefits offered by this job

Medical, dental and vision coverage

401(k) with company match

Paid time off

Paid holidays

Job summary

Serenity Healthcare in Atlanta, GA, is seeking a Social Media Manager to own and grow our social presence across key channels. This hands-on role turns ideas into content that earns attention, builds trust and explains the care Serenity provides.

You'll manage day-to-day social media—from planning and creation to publishing, community management, partnerships, reporting and optimization. Work with marketing to bring campaigns and brand initiatives to life on social.

Qualifications

• 5+ years of experience managing social media for a brand, agency or organization
• Strong portfolio of social content
• Experience managing Instagram, Facebook, LinkedIn, TikTok and YouTube
• Strong writing and editing skills with platform tone adaptation
• Experience creating short-form video and social-first content
• Experience identifying, recruiting or managing influencers and creators
• Ability to evaluate creators based on audience fit and performance
• Eye for design, composition and visual storytelling
• Comfort directing others on camera
• Experience using social scheduling and analytics tools
• Ability to manage a content calendar while reacting quickly to opportunities
• Attention to detail and good judgment
• Ability to work cross-functionally from concept to execution

Responsibilities

• Own and execute Serenity's social media strategy across LinkedIn, Instagram, Facebook, TikTok, YouTube and other channels
• Own the social content calendar and develop a mix of educational, brand, culture and campaign content
• Create social-first content: posts, short-form video, graphics, carousels and more
• Develop stronger video presence with Instagram Reels, TikTok and YouTube Shorts
• Identify, evaluate and manage influencer partnerships with alignment to brand and audience
• Monitor comments and conversations, engage appropriately and maintain professionalism
• Define and maintain Serenity's brand voice across platforms
• Support campaigns across social, including launches and awareness initiatives
• Collaborate with clinicians and leadership to highlight people behind Serenity
• Track performance and provide insights to improve content
• Stay current on platform trends and opportunities while maintaining brand fit
• Collaborate with privacy/legal teams to ensure compliant healthcare content

Skills

Social media management

Content creation

Influencer partnerships

Video creation

Analytics & reporting

Copywriting

Cross-functional collaboration

Project management

Education

Relevant degree or experience

Job description

Social Media Manager- Serenity Healthcare

Location: Atlanta, GA (Sandy Springs) | In-office

Team: Marketing

Reports to: VP of Marketing

Type: Full-time, exempt

About the role

Serenity Healthcare is looking for a Social Media Manager to own and grow our social presence across key platforms.

This is a hands‑on role for someone who understands how to turn ideas into content that earns attention, builds trust and helps people understand the care Serenity provides.

You will own the day‑to‑day social media program, from content planning and creation through publishing, community management, influencer partnerships, reporting and optimization. You'll work closely with the broader marketing team to bring campaigns, patient education, provider expertise, company stories and brand initiatives to life across social.

This is not a role for someone who only schedules posts from a content calendar. We're looking for someone who can spot a strong idea, shape the story, create the content, publish it and learn from the results.

Because Serenity operates in healthcare, this role also requires good judgment. The best candidate will know how to create engaging content while handling sensitive topics with care and maintaining the right level of professionalism and compliance.

What you'll own

Social Media Strategy

Build and manage Serenity's organic social strategy across platforms such as LinkedIn, Instagram, Facebook, TikTok, YouTube and other relevant channels.

Content Planning

Own the social content calendar and develop a consistent mix of educational, brand, culture, thought leadership and campaign‑driven content.

Content Creation

Create social‑first content including posts, short‑form video, graphics, carousels, interviews, behind‑the‑scenes content and other formats designed for each platform.

Video & Short‑Form Content

Help build a stronger video presence across platforms such as Instagram Reels, TikTok and YouTube Shorts. Work with internal teams, clinicians and leadership to turn expertise and stories into compelling short‑form content.

Influencer & Creator Partnerships

Identify, evaluate and build relationships with influencers and creators who align with Serenity's brand and audiences. Manage outreach, campaign briefs, content approvals, timelines and ongoing communication while ensuring partnerships are authentic, compliant and aligned with campaign objectives.

Track influencer and creator performance across reach, engagement, traffic and other relevant outcomes, and use those insights to improve future partnerships.

Community Management

Monitor comments, messages and conversations around the brand. Engage appropriately, elevate sensitive issues when needed and help maintain a professional and responsive presence.

Brand Voice

Help define and maintain a consistent Serenity voice across social media while adapting content appropriately for different audiences and platforms.

Campaign Support

Partner with the broader marketing team to extend campaigns across social, including clinic launches, awareness initiatives, recruitment campaigns, events and other marketing programs.

Employee & Leadership Content

Work with clinicians, executives and team members to develop thought leadership and social content that highlights the people behind Serenity.

Analytics & Optimization

Track performance across channels and use data to understand what is working. Report on reach, engagement, audience growth, traffic and other meaningful metrics, then use those insights to improve future content.

Trend Monitoring

Stay current on platform trends, formats, algorithm changes, creators and emerging opportunities without chasing trends that do not fit the brand.

Healthcare & Compliance

Partner with marketing, privacy and legal teams to ensure social content and creator partnerships are appropriate for a healthcare environment and that patient privacy is always protected.

Who we're looking for

We care less about whether you have followed a traditional social media career path and more about whether you can show us great content you have created and the results it produced.

You should be able to walk us through social accounts, campaigns, influencer partnerships or pieces of content you have personally worked on and explain what you did, why you did it and what happened afterward.

You'll likely bring:

• 5+ years of experience managing social media for a brand, agency or organization
• A strong portfolio of social content you have personally created or managed
• Experience managing platforms such as Instagram, Facebook, LinkedIn, TikTok and YouTube
• Strong writing and editing skills with the ability to adapt tone by platform
• Experience creating short‑form video and social‑first content
• Experience identifying, recruiting or managing influencers and creators
• The ability to evaluate creators based on audience fit and performance, not just follower count
• A good eye for design, composition and visual storytelling
• Comfort working behind the camera and directing others on camera
• Experience using social scheduling and analytics tools
• The ability to manage a content calendar while also reacting quickly to timely opportunities
• Strong attention to detail and good judgment
• The ability to work cross‑functionally while still owning your work from concept through execution

Nice to have

Experience with any of the following is a plus, but none are required:

Healthcare or mental health

• Multi‑location brands
• Paid social
• Influencer marketing platforms
• Creator contracting and campaign management
• Adobe Creative Cloud
• Canva
• CapCut
• Premiere Pro
• Social listening tools
• Employer branding
• Executive thought leadership

What success looks like

First 30 days

Understand Serenity's brand, audience, social channels and existing content. Audit what is working, identify gaps and build a clear content plan for each platform. Begin identifying creators and influencers who could be a strong fit for the brand.

First 90 days

Establish a consistent publishing cadence, improve the quality and variety of social content, increase short‑form video output, launch or expand our creator partnerships, and implement clear reporting around social performance.

Over your first year

Build a recognizable and trusted social presence for Serenity, grow meaningful engagement and audience reach, establish a repeatable influencer and creator program, create a scalable content engine and make social media a stronger part of how Serenity builds awareness, trust and connection with patients and communities.

Benefits include

• Medical, dental and vision coverage
• 401(k) with company match
• Paid time off
• Paid holidays

WHY SERENITY

This is an opportunity to shape the social presence of a growing healthcare organization and build a content and creator program with real visibility across the company.

You'll have the freedom to test ideas, develop creator partnerships, experiment with new formats and help define how Serenity shows up online, while working closely with a marketing team focused on growth and innovation.

This is a full‑time, in‑office position based in Sandy Springs, GA, reporting directly to Kurt Abrahams, VP of Marketing.

Serenity Healthcare is an Equal Opportunity Employer. Employment is contingent upon successful completion of background checks and drug screening.