Influencer Marketing Manager

DeWinter Group; San Francisco (CA); Remote; USD 80,000 - 120,000; Full time

Job summary

A leading company is seeking an experienced Influencer Marketing Manager to lead influencer programs for their AI-powered search tool. This remote role involves developing campaigns, collaborating with creative teams, and managing performance metrics to enhance brand awareness through engaging content.

Qualifications

• 5–7 years of influencer marketing experience managing end-to-end campaigns.
• Strong understanding of creator partnerships and content trends.

Responsibilities

• Develop and lead influencer marketing campaigns across various platforms.
• Manage campaign timelines, budgets, and performance monitoring.

Skills

Influencer Marketing

Project Management

Communication

Job description

Job ID#: 36733

Title: Influencer Marketing Manager

Duration: 8+ months (through next year)

Start Date: 5/20

Location: Remote

Job Description:

We’re seeking an experienced Influencer Marketing Manager to lead the development and execution of influencer programs—specifically for our AI-powered universal search tool—and other core brand campaigns. This role involves owning end-to-end campaign strategy and execution, collaborating with creative, communications, and product marketing teams. You will partner with a creative agency and external creators to craft campaigns that increase awareness and consideration of our products through engaging, insight-led content tailored to target audiences.

Key Responsibilities:

1. Develop and lead influencer marketing campaigns, partnering with tech, business, and productivity creators to enhance brand awareness.
2. Execute campaigns across platforms such as YouTube, Instagram, TikTok, Substack, and LinkedIn.
3. Collaborate with agency partners on creator sourcing, outreach, contracting, and execution.
4. Create creative briefs to guide influencer content in alignment with campaign goals.
5. Coordinate with communication, brand, and paid media teams to ensure messaging, targeting, and amplification strategies are aligned.
6. Manage campaign timelines, budgets, approvals, and reporting processes.
7. Monitor campaign performance, optimize strategies in real-time, and compile post-campaign insights and learnings.

Qualifications:

1. 5–7 years of influencer marketing experience, with a proven track record of managing end-to-end campaigns. Familiarity with AI, SaaS, or B2B productivity tools is advantageous.
2. Strong understanding of creator partnerships and content trends, especially on TikTok, Instagram, and YouTube.
3. Proven ability to work cross-functionally and manage multiple stakeholders.
4. Exceptional organizational, communication, and project management skills.
5. Experience managing campaigns that blend product education with storytelling.
6. Experience working at an Influencer Marketing Agency is a plus.

DeWinter Group and Maris Consulting are equal opportunity employers, committed to diversity and inclusion. All qualified applicants will receive consideration without regard to race, color, religion, age, sex, national origin, disability, genetics, veteran status, sexual orientation, gender identity, or expression. Pay scales are based on client pay ranges and are subject to modifications that may affect compensation.