Influencer Marketing Manager

Tarte Inc; New York (NY); On-site; USD 80,000 - 100,000; Full time

Job summary

An established industry player is seeking a dynamic Influencer Marketing Manager to shape their influencer marketing strategy. This role is ideal for a creative and strategic thinker with a passion for beauty and social media. You'll manage influencer campaigns, nurture relationships, and ensure alignment with brand goals. Join a friendly and collaborative team where your innovative ideas will thrive, and enjoy perks like makeup gratis and employee discounts. If you're ready to make an impact in the beauty industry, this opportunity is for you!

Benefits

Medical, dental, vision insurance

401K plan

Makeup gratis

Employee discount on tarte.com

Team give back initiatives

Creative work environment

Qualifications

• 4-5 years of experience in influencer marketing, either in-house or at an agency.
• Strong relationships with influencers and understanding of the beauty industry.

Responsibilities

• Develop and execute innovative influencer marketing strategies.
• Manage relationships with influencers to drive brand awareness.
• Collaborate with teams to integrate influencer strategies into brand initiatives.

Skills

Influencer Marketing

Social Media Trends

Creative Thinking

Project Management

Team Leadership

Education

Bachelor's Degree in Marketing or related field

Job description

Join to apply for the Influencer Marketing Manager role at Tarte Cosmetics.

Tarte Cosmetics is looking for a dynamic, creative, and strategic Influencer Marketing Manager to join our team! This role is perfect for someone who is passionate about beauty, trends & social media, thrives in a fast-paced environment, and has strong relationships within the influencer space. You'll play a key role in shaping Tarte's influencer marketing strategy, managing campaigns, and growing the Tarte influencer presence.

Responsibilities:

1. Develop and execute innovative influencer marketing strategies that align with industry trends & brand goals.
2. Manage and nurture relationships with influencers, ensuring long-term partnerships that drive brand awareness and engagement.
3. Work with the team to meet deliverables and execute influencer campaigns that support product launches, brand moments & seasonal initiatives.
4. Creatively support Tarte's influencer mailer calendar, ensuring timely execution of creative mailer programs with the team curating each mailer to a niche audience.
5. Proactively seek new influencer opportunities, identifying emerging talent & trends to keep Tarte at the forefront of the beauty industry.
6. Drive creative gifting programs that make a lasting impression, fostering strong influencer relationships & brand loyalty.
7. Collaborate cross-functionally with social, PR, brand and digital teams to integrate influencer strategies into broader brand initiatives.

Qualifications:

1. 4-5 years of influencer marketing experience (in-house or agency).
2. Strong existing relationships with influencers & a deep understanding of the beauty industry.
3. A pulse on social media trends & digital marketing strategies to inform influencer campaigns.
4. Experience managing a team and driving results through collaboration & leadership.
5. Highly creative & strategic thinker, with a passion for storytelling and brand-building.
6. Strong organizational skills and ability to manage multiple projects & deadlines simultaneously.
7. A proactive mindset with a 'think outside the box' approach to influencer engagement & gifting.

Benefits:

• Salary range: $80,000-100,000 (Compensation will depend on a variety of factors, including but not limited to skill level, relevant work experience & education).
• Medical, dental, vision, 401K plan & access to health & wellness programs.
• Makeup gratis, employee discount on tarte.com, team give back initiatives.
• Friendly, fun, creative & collaborative work environment.

Seniority Level:

Mid-Senior level

Employment Type:

Full-time

Job Function:

Marketing

Industries:

Personal Care Product Manufacturing