Senior Influencer Marketing Manager

Nike Communications, Inc.; New York (NY); On-site; USD 80,000 - 90,000; Full time

Job summary

Join a dynamic creative communications firm as a Senior Influencer Marketing Manager in New York! This role offers the chance to lead innovative influencer campaigns, manage client relationships, and collaborate with a talented team. You'll be at the forefront of crafting engaging marketing strategies for iconic brands, ensuring that your creative input drives success. With a commitment to diversity and inclusion, this forward-thinking agency fosters a vibrant workplace where every voice matters. If you're passionate about influencer marketing and ready to make an impact, this opportunity is perfect for you!

Benefits

Health Benefits

401(k) Plan

15 Vacation Days

Paid Parental Leave

Cellphone Reimbursement

Company Provided Laptop

Summer Fridays

Holiday Closure

Potential End-of-Year Bonuses

Agency Bonding Events

Qualifications

• 4+ years in influencer marketing, agency experience is a plus.
• 1+ years of leadership experience in mentoring staff.

Responsibilities

• Manage day-to-day account tasks and client conversations.
• Lead influencer campaign ideation and execution.

Skills

Influencer Marketing

Account Management

Social Analytics

Leadership

Negotiation Strategies

Digital Consumer Trends

Education

Bachelor's Degree in Marketing or Related Field

Job description

About Us

Established in 1984, Nike Communications is a female-founded creative communications firm specializing in the marketing of prestige brands. We create meaningful connections between some of the world’s most iconic brands and their audiences by utilizing diverse perspectives to develop culturally relevant client campaigns. We believe differences fuel the creative spirit; that by embracing diverse perspectives and cultures, innovation can flourish, and creativity will shine through in each story we tell.

DEI Statement

Differences fuel the creative spirit.

At Nike Communications, we recognize that diversity, equity, and inclusion are critical components to our success, and we are deeply committed to creating a workplace that values and supports the unique talents and perspectives of every individual. We are passionate about building an agency that truly reflects the diversity of our world, and we firmly believe that fostering a culture of inclusivity and equity is a fundamental responsibility shared by everyone within our agency.

More About the Role

Join our Digital Lab team as a New York-based Senior Influencer Marketing Manager! Dive into a dynamic role, working on a variety of accounts across different industries. Your chance to fuel the creative spirit starts here!

Responsibilities

• Account Management: Leads in day-to-day account management tasks, including client conversations, reviewing influencer trackers, reports, recaps, filing images, social content, call agendas, invoices, budget management, etc.

• Internal Team Leadership: Manages and delegates responsibilities to staff, overseeing the daily workflow and delegating roles and responsibilities to ensure smooth campaign execution

• Crafting Influencer Campaigns: Leads in the ideation of comprehensive influencer campaigns that align with client objectives and KPIs

• Partnerships, Event Planning & Execution: Oversees the planning and execution of influencer events and partnerships that aligns with the brand’s initiatives, creating opportunities for organic content generation for partners and consumers

• Creative Brief Management: Manages the development of influencer creative briefs for photo/video shoots and is on-site if needed

• Guest List Curation: Curates guest lists for influencer events, overseeing the outreach, negotiation, contracting, and post-event approvals for all guests

• Campaign Evaluation: Develops recap materials post-campaign to measure and evaluate value, including ROI and other performance metrics

• Build & Maintain Lasting Relationships: Cultivates and maintains genuine relationships with influencers and content creators, fostering trust and mutual respect

Qualifications

• Professional Experience: Minimum 4 years experience in the influencer marketing industry, some time with agency experience would be a plus, but open to all backgrounds

• Leadership Skills: Minimum 1 year experience of mentoring and developing full-time staff members, showcasing the ability to nurture talent and foster growth within a team environment while working on complex digital projects

• Account Management: Minimum 1 year experience leading conversations with clients on a day-to-day basis, including leading regular calls and meetings; ideally has been client-facing for at least 3 years.

• Proficiency in Influencer Social Analytics: Possesses extensive knowledge in influencer social analytics related to the selection and evaluation of suitable influencers to meet campaign objectives

• Social Platforms & Influencer Nuances Expertise: Has a thorough understanding of social platform dynamics and influencer nuances, including influencer tiers and verticals

• Understanding of Influencer Economics: Has experience with influencer costs, pricing factors, and negotiation strategies

• Knowledge of Media Integration: Familiarity with the intersection of earned, owned, and paid media and has worked on cross-functional teams

• Awareness of Digital Consumer Trends: Up to date with digital consumer trends and familiarity with lifestyle and luxury consumer marketing tactics

• Commitment to Diversity, Equity and Inclusion: Embodies the values of diversity, equity, and inclusion; demonstrates self-awareness, cultural competency, and the ability to work with people from diverse cultures and backgrounds.

• Adaptability: Ability to thrive in a dynamic workplace, showcasing adaptability and resilience

The salary range is $80,000-$90,000 annually.

Benefits

• Health Benefits: Options for medical coverage through UnitedHealthcare, and Dental and Vision coverage through Principal

• Financial Security: Contribute to 401(k) plan for retirement with the potential agency contribution via year-end profit sharing

• Time Off: Enjoy 15 vacation days, with an extra day off on your birthday month

• Holiday Closure: Agency closed between Christmas and New Years for a well-deserved break, as well as 10 other holidays throughout the calendar year

• Summer Flexibility: Summer Fridays offer shorter work hours from Memorial Day to Labor Day

• Family Support: Benefit from 12 weeks of paid parental leave and formal policies to support working parents

• Phone Expenses: Receive cellphone reimbursement

• Technology: Company provided laptop and accessories, along with IT support

• Bonuses: Potential for discretionary end-of-year bonuses

• Agency Bonding: Engage in happy hours and our annual agency-wide offsite for camaraderie and celebration

• Emphasis on DEI: A variety of specialized employee resource groups, DEI programming and other initiatives

Nike Communications, Inc. provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws.

Nike Communications, Inc. is committed to providing access, equal opportunity, and reasonable accommodations for individuals with disabilities in employment, its services, programs, and activities.