Influencer Marketing Lead – US Campaigns & Growth

Bumble Inc.; New York (NY); On-site; USD 90,000 - 140,000; Full time

Benefits offered by this job

Medical/dental/vision insurance

Unlimited PTO

401k with company match

Wellness benefits

Parental leave

Premium app access

Job summary

BFF Marketing Manager role at Bumble Inc. leads brand campaigns in the US, focusing on influencer-driven strategies and data-informed decision making. You will collaborate with the US Marketing Lead to drive growth and optimize campaigns for impact and efficiency.

Ideal candidates have strong experience in influencer outreach, briefing, and reporting, with a track record of innovative GTM approaches and cross-functional collaboration to maximize engagement and results.

Qualifications

• Proven experience managing influencer campaigns, including sourcing, outreach, briefing, creative feedback, and reporting.
• Experience working with talent managers and creative agencies.
• Strong background in developing disruptive and innovative go-to-market approaches.
• Data-driven mindset translating consumer insights into marketing strategies.

Responsibilities

• Contribute to the development and execution of brand campaigns and go-to-market strategies.
• Develop campaign briefs and recommend strategic approaches based on business objectives and insights.
• Oversee influencer marketing briefing, selection, and content review.
• Work closely with Integrated Marketing Lead to support campaign initiatives.
• Identify and pitch innovative, culturally relevant marketing opportunities.
• Leverage consumer insights and analytics to refine strategies and enhance user engagement.
• Track campaign performance, lead communication with stakeholders, and facilitate team check-ins.
• Prepare presentations and share insights with management and leadership teams.
• Manage marketing budgets to ensure efficiency and timely execution.
• Partner with creative teams on briefs, assets, and feedback.
• Document marketing processes, toolkits, and best practices.

Skills

Influencer campaigns

Talent management

Go-to-market

Data-driven marketing

Budget management

Campaign analytics

Communication skills

Job description

BFF Marketing Manager role at Bumble Inc. leads brand campaigns in the US, focusing on influencer-driven strategies and data-informed decision making. You will collaborate with the US Marketing Lead to drive growth and optimize campaigns for impact and efficiency.

Ideal candidates have strong experience in influencer outreach, briefing, and reporting, with a track record of innovative GTM approaches and cross-functional collaboration to maximize engagement and results.