Influencer Growth Lead for Performance and Partnerships

Himalaya Wellness USA; Sugar Land (TX); Hybrid; USD 80,000 - 120,000; Full time

Job summary

Himalaya Wellness USA is seeking an Influencer Marketing Manager to lead their influencer strategy and partnerships, driving growth and brand advocacy. The ideal candidate will have 4-6 years of experience in influencer marketing, with proven success in leveraging creator content for revenue. Responsibilities include developing a comprehensive strategy, managing creator outreach, and optimizing performance through data-driven decision-making. Must be willing to travel to Texas headquarters for quarterly meetings.

Qualifications

• 4–6+ years of experience in influencer marketing or social strategy within consumer products.
• Proven experience owning influencer marketing as a measurable, revenue-driving channel.
• Demonstrated success in scaling creator content-driven growth strategies.
• Proficiency in Meta, TikTok, and Amazon creator ecosystems.

Responsibilities

• Own influencer marketing as a performance-driven channel, accountable for engagement and conversion.
• Develop and execute a comprehensive influencer strategy across organic, affiliate, and paid channels.
• Drive performance through data, tracking KPIs, and optimizing partnerships.
• Build and scale a pipeline of high-quality content for use across platforms.

Skills

Understanding of the creator ecosystem

Cross-functional leadership

Operational and project management

Cultural awareness

Analytical mindset

Entrepreneurial bias toward action

Conversion optimization

Paid social media expertise

Job description

Himalaya Wellness USA is seeking an Influencer Marketing Manager to lead their influencer strategy and partnerships, driving growth and brand advocacy. The ideal candidate will have 4-6 years of experience in influencer marketing, with proven success in leveraging creator content for revenue. Responsibilities include developing a comprehensive strategy, managing creator outreach, and optimizing performance through data-driven decision-making. Must be willing to travel to Texas headquarters for quarterly meetings.