Influencer Marketing Director — Lead Growth & Strategy

Viral-Natio; United States; Remote; USD 101,000 - 146,000; Full time

Job summary

Viral Nation in Germany seeks an Influencer Director with a robust mix of influencer marketing, social media, analytics, and content marketing experience. By nature, they are a confident, courageous and strategic leader who excels in building bulletproof relationships with both their clients and their internal team.

They are known to bring value to every conversation, provide consultative direction to their clients, and know when and how to challenge the status quo within our ever-changing

Qualifications

• 6+ years of experience in digital, social, and influencer marketing across integrated service offerings with managing multiple client portfolios.
• Proven expertise in strategic planning, business insights, and performance measurement to guide client recommendations and account growth.
• Advanced knowledge of influencer marketing and production strategy, including paid and organic tactics, contract negotiations, content development, and campaign measurement.
• Strong ability to lead high-level client relationships with alignment to goals and long-term partnership success.
• Demonstrated success in revenue growth and account expansion through strategic recommendations.
• Experience coaching and developing teams to meet client expectations and performance standards.
• Excellent project management and cross-functional collaboration with planning, creative, production, and media teams.
• Expert grasp of social platforms, amplification strategies, and cross-channel integration.
• Familiarity with creative tools and relevant certifications are a plus.
• Bachelor’s degree in Marketing, Business, Communications preferred; relevant experience considered.

Responsibilities

• Serve as the day-to-day lead for key clients, owning strategic relationships and aligning to goals, KPIs, and performance expectations.
• Identify and surface growth opportunities across accounts, driving revenue and long-term client value.
• Lead quarterly business reviews, success measurement, and account vision-setting with insight-driven narratives.
• Oversee end-to-end campaign execution across influencer, community management, production, paid social, and events.
• Lead creator communications for Macro & Mega tiers, ensuring high-quality talent management and strong partnerships.
• Manage campaign pacing, KPIs, optimization, and overall program success.
• Drive elevated brand storytelling, insights, and analytics across a client portfolio.
• Lead BI partnership kickoff for key accounts, aligning on measurement frameworks and reporting timelines.
• Own wrap-report workflow, ensuring accuracy and strategic alignment of insights.
• Provide leadership and escalation support to Account Supervisors and Account Managers.
• Coach and develop direct reports, fostering a collaborative team culture.
• Partner with Product, Sales, Creative, Finance, and BI to deliver integrated solutions.
• Advocate for the client’s POV while balancing internal needs to deliver high-performing campaigns.
• Maintain Kantata project data for budgets, resourcing, and timelines.
• Identify and implement AI-driven efficiencies across planning and client materials.

Skills

Influencer marketing

Strategic planning

Client relationships

Leadership

Data-driven decisions

Cross-functional collaboration

Analytics

Education

Bachelor’s degree in Marketing or related field

Tools

CreatorIQ

Klear

Tagger

Upfluence

Sprout Social

Sprinklr

Hootsuite

HubSpot

MS Office

Google Workspace

Job description

Viral Nation in Germany seeks an Influencer Director with a robust mix of influencer marketing, social media, analytics, and content marketing experience. By nature, they are a confident, courageous and strategic leader who excels in building bulletproof relationships with both their clients and their internal team.

They are known to bring value to every conversation, provide consultative direction to their clients, and know when and how to challenge the status quo within our ever-changing