Influencer Director, Influencer Marketing

Viral-Natio; United States; Remote; USD 101,000 - 146,000; Full time

Job summary

Viral Nation in Germany seeks an Influencer Director with a robust mix of influencer marketing, social media, analytics, and content marketing experience. By nature, they are a confident, courageous and strategic leader who excels in building bulletproof relationships with both their clients and their internal team.

They are known to bring value to every conversation, provide consultative direction to their clients, and know when and how to challenge the status quo within our ever-changing

Qualifications

• 6+ years of experience in digital, social, and influencer marketing across integrated service offerings with managing multiple client portfolios.
• Proven expertise in strategic planning, business insights, and performance measurement to guide client recommendations and account growth.
• Advanced knowledge of influencer marketing and production strategy, including paid and organic tactics, contract negotiations, content development, and campaign measurement.
• Strong ability to lead high-level client relationships with alignment to goals and long-term partnership success.
• Demonstrated success in revenue growth and account expansion through strategic recommendations.
• Experience coaching and developing teams to meet client expectations and performance standards.
• Excellent project management and cross-functional collaboration with planning, creative, production, and media teams.
• Expert grasp of social platforms, amplification strategies, and cross-channel integration.
• Familiarity with creative tools and relevant certifications are a plus.
• Bachelor’s degree in Marketing, Business, Communications preferred; relevant experience considered.

Responsibilities

• Serve as the day-to-day lead for key clients, owning strategic relationships and aligning to goals, KPIs, and performance expectations.
• Identify and surface growth opportunities across accounts, driving revenue and long-term client value.
• Lead quarterly business reviews, success measurement, and account vision-setting with insight-driven narratives.
• Oversee end-to-end campaign execution across influencer, community management, production, paid social, and events.
• Lead creator communications for Macro & Mega tiers, ensuring high-quality talent management and strong partnerships.
• Manage campaign pacing, KPIs, optimization, and overall program success.
• Drive elevated brand storytelling, insights, and analytics across a client portfolio.
• Lead BI partnership kickoff for key accounts, aligning on measurement frameworks and reporting timelines.
• Own wrap-report workflow, ensuring accuracy and strategic alignment of insights.
• Provide leadership and escalation support to Account Supervisors and Account Managers.
• Coach and develop direct reports, fostering a collaborative team culture.
• Partner with Product, Sales, Creative, Finance, and BI to deliver integrated solutions.
• Advocate for the client’s POV while balancing internal needs to deliver high-performing campaigns.
• Maintain Kantata project data for budgets, resourcing, and timelines.
• Identify and implement AI-driven efficiencies across planning and client materials.

Skills

Influencer marketing

Strategic planning

Client relationships

Leadership

Data-driven decisions

Cross-functional collaboration

Analytics

Education

Bachelor’s degree in Marketing or related field

Tools

CreatorIQ

Klear

Tagger

Upfluence

Sprout Social

Sprinklr

Hootsuite

HubSpot

MS Office

Google Workspace

Job description

Influencer Director, Influencer Marketing

Germany

At Viral Nation, we specialize in building social-first ecosystems for brands to connect with the modern consumer journey. Our integrated solutions align strategy, talent, media, and technology with culturally relevant creativity to scale the world’s fastest-growing digital brands. Viral Nation offers a fluid, creative, and growth-oriented environment that will support your ambitions to apply your talents in an open, collaborative, and fast-paced culture. Our ability to stay at the forefront of the industry has fuelled our success and will guide us in paving the path forward. We're driven to push boundaries and think beyond today to deliver strategies, and we're just getting started.

While we continuously exceed our goals, we need your help – our success is only as great as our people. Strong performance leads to high expectations, and we must keep raising the bar!

Position Overview:

Viral Nation is seeking a dedicated Influencer Director with a robust mix of influencer marketing, social media, analytics, and content marketing experience. By nature, they are a confident, courageous and strategic leader who excels in building bulletproof relationships with both their clients and their internal team. They are known to bring value to every conversation, provide consultative direction to their clients, and know when and how to challenge the status quo within our ever-changing industry.

Responsibilities:

• Serve as the day-to-day primary point of contact for key clients, owning strategic relationships and ensuring consistent alignment to goals, KPIs, and performance expectations.
• Identify, develop, and surface growth and expansion opportunities across accounts, partnering with CSLs and internal teams to drive revenue and long-term client value.
• Lead strategic planning, quarterly business reviews, success measurement, and account vision-setting, ensuring narratives are insight-driven, performance-focused, and tied to client impact.
• Oversee end-to-end campaign execution across influencer, community management, production, paid social, and events, ensuring flawless delivery across all products and services.
• Lead and oversee creator communications for Macro & Mega tiers, ensuring white-glove talent management, clear expectations, and strong partnership execution.
• Manage campaign pacing, KPIs, optimization efforts, and overall program success to consistently meet or exceed performance benchmarks.
• Drive elevated brand storytelling, creative ideation, insights, and analytics, pushing teams to deliver innovative, differentiated work across a client portfolio.
• Lead the BI partnership kickoff for all key accounts, aligning on measurement frameworks, KPIs, reporting timelines, and success metrics in collaboration with the CSL.
• Own the wrap-report workflow, coordinating with BI, reviewing all reports for accuracy and strategic alignment, and ensuring insights are clearly communicated to clients.
• Provide leadership, guidance and escalation support to Account Supervisors and Account Managers, fostering accountability and growth.
• Coach and develop direct reports by providing regular feedback, training, and guidance, fostering a collaborative team culture that drives strong performance, career growth, and high-quality client delivery.
• Partner cross-functionally with Product, Sales, Creative, Finance, and BI to deliver integrated, scalable solutions for clients.
• Act as the internal advocate for the client’s POV, ensuring their needs, priorities, and feedback are clearly represented across teams while balancing those inputs with what’s required to deliver successful, high-performing campaigns.
• Maintain accurate Kantata project data, ensuring budgets, resourcing, timelines, and tasks are consistently reviewed and optimized.
• Identify and implement AI-driven efficiencies across planning, forecasting, and client-facing materials to improve speed, quality, and scalability.

Qualifications and Skills:

• 6+ years of experience in digital, social, and influencer marketing across integrated service offerings, managing multiple client portfolios with strong business outcomes.
• Proven expertise in strategic planning, business insights, and performance measurement, using data to guide client recommendations, forecasting, and account growth.
• Advanced knowledge of influencer marketing and production strategy, including paid and organic tactics, contract negotiations, content development, and campaign measurement.
• Strong ability to lead high-level client relationships, ensuring alignment to goals, long-term partnership success, and consistent delivery.
• Demonstrated success in revenue growth and account expansion through strategic recommendations and opportunity identification.
• Effective people leader with experience coaching and developing teams to meet client expectations and performance standards.
• Exceptional project management and cross-functional collaboration skills, partnering with planning, creative, production, and media teams to drive results.
• Expert grasp of social platforms, amplification strategies, and cross-channel integration.
• Proficient with influencer management tools (e.g., CreatorIQ, Klear, Tagger, Upfluence), social management platforms (Sprout, Sprinklr, Hootsuite), CRM tools (HubSpot), and presentation software (MS Office, Google Workspace).
• Familiarity with creative tools (Photoshop, Canva, motion graphics) and relevant certifications (Facebook Blueprint, Twitter Flight School, Google Analytics) are a plus.
• Bachelor’s degree in Marketing, Business, Communications, or a related field preferred; equivalent professional experience will also be considered.

Privacy Policy:

At Viral Nation, compensation is structured, performance-led, and market-aligned. Pay decisions are intentional, based on role requirements, performance, and market alignment by country, and are set to maintain internal pay equity across comparable roles and levels.

Compensation progression is tied to demonstrated performance, expanded scope, and sustained contribution over time, not tenure alone. Employee compensation is reviewed regularly through formal performance reviews and check-ins to ensure alignment with role expectations and impact.

AI in Recruitment:

Viral Nation does not use AI-enabled tools to screen, assess, rank, or select candidates - our hiring teams make all hiring decisions. AI note-taking tools may be used during interviews.

DEI Commitment:

Viral Nation is committed to diversity, equity and inclusion in our agency. Viral Nation welcomes applications from people with visible and non-visible disabilities. Accommodations are available on request for candidates taking part in all aspects of the recruiting and selection process.