Influencer Growth Marketing Lead (iGaming)

DraftKings Inc.; Boston (MA); On-site; USD 90,000 - 112,000; Full time

Job summary

DraftKings Inc. in Boston is seeking a Growth Marketing Specialist, Influencer Partnerships, to drive strategic growth across creator marketing for iGaming and Lottery.

You’ll shape and execute full-funnel campaigns that connect creators with audiences while driving awareness, engagement, and customer acquisition. Collaborate across Brand, Creative, Analytics, Legal, Compliance, and external agencies, manage budgets, measure performance, and translate insights into actionable recommendations for

Qualifications

• A Bachelor’s Degree in Marketing, Communications, Business, Analytics, or a related field, or equivalent professional experience, with at least 5 years of experience in influencer marketing, marketing operations, or a related discipline.
• Proven experience developing and executing large-scale, full-funnel creator campaigns, with a deep understanding of the creator ecosystem, social media platforms, digital culture, consumer behavior, and emerging trends to drive measurable business outcomes.
• Experience managing significant marketing budgets, analyzing campaign performance, and using data to optimize investments and inform future strategy.
• Strong communication and relationship-building skills, with the ability to align cross-functional stakeholders and external partners around shared objectives, timelines, and deliverables.
• A proactive and adaptable approach to navigating ambiguity, managing multiple priorities, and delivering results in a fast-moving environment; experience working in a regulated industry is a plus.
• Curiosity about artificial intelligence and emerging technologies, with an interest in using automation and intelligent workflows to strengthen creator research, campaign operations, reporting, creative ideation, and marketing innovation.

Responsibilities

• Lead the strategy and execution of influencer marketing programs for our iGaming and Lottery businesses, connecting creator partnerships to broader growth objectives.
• Own campaigns from planning and creator selection through activation, measurement, and post-campaign analysis, ensuring programs deliver against business goals.
• Develop full-funnel creator programs designed to build awareness, deepen engagement, drive consideration, and support customer acquisition.
• Partner with Brand, Creative, Analytics, Legal, Compliance, and other Marketing teams, along with external agencies, to align stakeholders and move complex campaigns from concept to launch.
• Manage campaign budgets and performance tracking, using data and insights to evaluate marketing spend, identify opportunities, and improve future investment decisions.
• Collaborate with Analytics teams to measure campaign effectiveness, build clear performance readouts, and translate results into actionable recommendations for marketing leaders.
• Identify emerging creators, platform behaviors, cultural moments, and audience trends that can unlock new opportunities for our influencer marketing strategy.
• Improve and scale campaign workflows through stronger processes, automation, and emerging technologies that increase the effectiveness of planning, reporting, and execution.

Skills

Influencer marketing

Marketing operations

Budget management

Data analysis

Cross-functional collaboration

Communication skills

Adaptability

AI curiosity

Education

Bachelor’s Degree in Marketing, Communications, Business, Analytics, or a related field

Job description

DraftKings Inc. in Boston is seeking a Growth Marketing Specialist, Influencer Partnerships, to drive strategic growth across creator marketing for iGaming and Lottery.

You’ll shape and execute full-funnel campaigns that connect creators with audiences while driving awareness, engagement, and customer acquisition. Collaborate across Brand, Creative, Analytics, Legal, Compliance, and external agencies, manage budgets, measure performance, and translate insights into actionable recommendations for