Canada Casino Growth Marketing Lead

DraftKings; Boston (MA); On-site; CAD 110,000 - 150,000; Full time

Job summary

DraftKings in Canada seeks an Integrated Marketing Manager to lead strategy and execution of full-funnel campaigns for Casino across the Canadian market. You will partner with CRM, acquisition, PR, and revenue operations to deliver cohesive go-to-market plans.

Bring 5+ years in gaming or regulated industries, deep knowledge of the Canadian market, and a proven ability to translate product and brand positioning into locally relevant campaigns.

Qualifications

• At least 5 years of experience in marketing for gaming, sportsbook, casino, or regulated org.
• Strong understanding of the Canadian market, including sports and culture.
• Proven experience developing and executing integrated, multi-channel campaigns.
• Knowledge of content, media, and partnerships beyond traditional performance marketing.

Responsibilities

• Serve as the primary marketing lead for Casino in Canada, aligning priorities across teams.
• Develop integrated marketing strategies and briefs for Casino tied to growth metrics.
• Translate product and brand positioning into locally relevant campaigns.
• Lead full-funnel, cross-channel campaigns with Acquisition, Paid Media, CRM, Social, and PR.
• Activate campaigns around tentpole and cultural moments with timely execution.
• Partner with Creative teams and agencies to resonate with Canadian audiences.
• Use data and performance insights to inform decisions and test new ideas.

Skills

Integrated marketing

Multi-channel campaigns

Cross-functional collaboration

Data-driven decisions

Storytelling

Independent work

Tools

CRM systems

Job description

DraftKings in Canada seeks an Integrated Marketing Manager to lead strategy and execution of full-funnel campaigns for Casino across the Canadian market. You will partner with CRM, acquisition, PR, and revenue operations to deliver cohesive go-to-market plans.

Bring 5+ years in gaming or regulated industries, deep knowledge of the Canadian market, and a proven ability to translate product and brand positioning into locally relevant campaigns.