Growth Marketing Specialist — Full‑Funnel Campaigns

DraftKings; Boston (MA); On-site; USD 90,000 - 112,000; Full time

Job summary

DraftKings is hiring a Growth Marketing Specialist in Boston to lead integrated, full-funnel campaigns across Sportsbook and Predictions. You’ll work with cross-functional teams to translate business goals into cohesive customer experiences, leveraging insights to optimize performance.

The ideal candidate holds a Bachelor’s in Marketing or related field and has 4+ years in growth or integrated marketing, with a strong multi-channel and analytics background.

Qualifications

• Bachelor's degree required.
• 4+ years in growth, brand, or integrated marketing.
• Strong understanding of full-funnel marketing across channels.
• Experience analyzing marketing performance and customer data.
• Excellent communication and collaboration skills.
• Organizational and project management abilities.
• Passion for sports, marketing innovation, and continuous improvement.
• Customer-focused approach to engaging marketing experiences.

Responsibilities

• Develop and execute integrated, full-funnel growth marketing campaigns for DraftKings Sportsbook and Predictions, collaborating with Growth, Product, Content, Media, Brand, Partnerships, and Creative Teams.
• Partner with cross-functional teams to align marketing initiatives with business objectives, ensuring consistent messaging and a cohesive customer experience across channels.
• Analyze customer insights, campaign performance, and internal metrics to inform marketing strategies, identify growth opportunities, and improve campaign effectiveness.
• Develop marketing and creative briefs that guide campaign messaging, creative direction, and execution across internal teams and external agencies.
• Support the development of campaign objectives, key performance indicators, and measurement frameworks to track results and recommend optimizations.
• Coordinate cross-functional campaign kickoffs and ongoing communications to align stakeholders on objectives, timelines, milestones, and activation plans.
• Identify opportunities to improve marketing workflows, increase campaign efficiency, and support the continued evolution of the Sports Marketing Team.

Skills

Full-funnel marketing

Cross-functional collaboration

Campaign analytics

Multi-channel campaigns

Strong presentation

Project management

Sports marketing passion

Education

Bachelor's degree in Marketing/Communications/Business

Job description

DraftKings is hiring a Growth Marketing Specialist in Boston to lead integrated, full-funnel campaigns across Sportsbook and Predictions. You’ll work with cross-functional teams to translate business goals into cohesive customer experiences, leveraging insights to optimize performance.

The ideal candidate holds a Bachelor’s in Marketing or related field and has 4+ years in growth or integrated marketing, with a strong multi-channel and analytics background.