Influencer & Creator Marketing Associate Manager

kate spade new york; New York (NY); On-site; USD 75,000 - 85,000; Full time

Benefits offered by this job

Medical insurance

Dental insurance

Vision insurance

401(K)

Paid paternity and maternity leave

Commuter benefits

Disability insurance and tuition aid

Job summary

Coach is seeking a culturally connected Associate Manager, Influencer & Creator Marketing to help expand Coach's global influencer strategy. You will build relationships with creators, manage partnerships, and ensure creator content aligns with product stories and brand messaging.

The ideal candidate thrives in a fast-paced environment, balances execution with strategy, and works cross-functionally with Creative, E-Commerce, Global Social, and other teams to drive compelling campaigns.

Qualifications

• BA or BS degree.
• Experience in community marketing, influencer marketing, creator partnerships, talent relations, or related fields.
• Strong initiative, action-oriented drive, and ability to react quickly in a fast-paced environment.
• Comfort with ambiguity and an entrepreneurial mindset.
• Flexibility and adaptability to changing priorities; able to multitask and meet deadlines.

Responsibilities

• Support the execution of Coach’s global influencer and creator community strategy, ensuring talent and partners reflect the brand ethos.
• Manage day-to-day execution of community and creator initiatives from identification to recap.
• Build and nurture creator communities, aligning talent to brand priorities and campaigns.
• Identify emerging talent, cultural voices, and communities.
• Collaborate with cross-functional teams to ensure creator content supports brand storytelling and business objectives.
• Own reporting across paid and organic community initiatives and post-campaign insights.

Education

BA or BS degree

Tools

CreatorIQ

Tribe

Influencer platforms

Job description

Coach is seeking a culturally connected Associate Manager, Influencer & Creator Marketing to help expand Coach's global influencer strategy. You will build relationships with creators, manage partnerships, and ensure creator content aligns with product stories and brand messaging.

The ideal candidate thrives in a fast-paced environment, balances execution with strategy, and works cross-functionally with Creative, E-Commerce, Global Social, and other teams to drive compelling campaigns.