Influencer & Collaborations Manager

Lands' End, Inc.; New York (NY); Hybrid; USD 90,000 - 110,000; Full time

Benefits offered by this job

Health insurance

Dental insurance

Vision insurance

Disability benefits

Paid time off

Job summary

Lands' End, Inc. in New York is seeking an Influencer & Collaborations Manager to own and operate influencer programs, sourcing talent, negotiating contracts, and managing content from brief to publication.

You will lead the tiered creator model and annual calendar, partnering with PR, Social, Marketing, Merchandising, Legal, and external agencies to drive creator presence across audiences. Hybrid role: three weeks onsite per month at our New York Office; 5+ years in related marketing; salary

Qualifications

• Bachelor's degree in Marketing, Communications, PR, or related field.
• 5+ years in influencer marketing, creator partnerships, or brand partnerships.
• Experience negotiating influencer or partnership agreements.
• Strong understanding of creator marketing, social platforms, and trends.
• Experience with influencer platforms and creator management tools.
• Ability to manage multiple projects with strong attention to detail.
• Excellent communication and relationship-building skills.
• Experience in apparel/retail or lifestyle brands preferred.

Responsibilities

• Execute influencer and creator programs from talent sourcing and contracting through content launch and reporting.
• Manage a tiered creator network including affiliate, gifting, and seeding programs.
• Negotiate partnership terms, manage contracts, and coordinate deliverables with creators, talent reps, agencies, and internal partners.
• Develop creative briefs that align creator content with brand and seasonal priorities.
• Support the planning and execution of brand collaborations and partnership opportunities.
• Track program performance, manage budgets, and provide recommendations based on results.
• Partner across marketing, merchandising, creative, and legal teams to ensure successful program execution and compliance with brand and FTC guidelines.

Skills

Influencer marketing

Creator partnerships

Brand partnerships

Contract negotiation

Project management

Communication

Attention to detail

Stakeholder management

Education

Bachelor's degree (Marketing/Communications/PR)

Tools

Influencer platforms

Budget management tools

Contract management systems

Job description

Full-Time

Locations

Showing 1 location

Lands' End New York Office
12 W 31st Street
12th Fl
New York, NY 10001, USA

Description

*This is a hybrid role with three weeks per month onsite (Mon. - Thurs.) and is based out of our New York Office.

The Influencer & Collaborations Manager owns the hands-on development and execution of Lands' End's influencer, creator, and brand collaboration programs. This is a builder and operator role: the person in this seat personally sources and vets talent, negotiates and manages contracts, writes creative briefs, shepherds content from brief to publication, manages budget and payments, and reports on results.

This role is the single owner of the brand's tiered creator model and annual collaboration calendar, responsible for turning brand and seasonal priorities into a consistent, culturally relevant creator presence and for identifying and structuring brand collaborations that extend reach to new and younger audiences. The role works in close partnership with Public Relations & Earned Media, Social, Integrated Marketing, Merchandising, Creative, and Legal, and directs external agency partners on day-to-day creator and partnership execution. Success in this role requires strong deal‑making instincts, sharp creative judgment, excitement and energy for hands‑on execution in a fast‑paced environment.

Key Responsibilities

• Execute influencer and creator programs from talent sourcing and contracting through content launch and reporting.


• Manage a tiered creator network, including affiliate, gifting, and seeding programs that support ongoing creator engagement.


• Negotiate partnership terms, manage contracts, and coordinate deliverables with creators, talent representatives, agencies, and internal partners.


• Develop creative briefs that align creator content with brand and seasonal priorities.


• Support the planning and execution of brand collaborations and partnership opportunities.


• Track program performance, manage budgets, and provide recommendations based on results.


• Partner across marketing, merchandising, creative, and legal teams to ensure successful program execution and compliance with brand and FTC guidelines.

Qualifications

• Bachelor's degree in Marketing, Communications, Public Relations, or a related field.


• 5+ years of experience in influencer marketing, creator partnerships, brand partnerships, or related marketing disciplines.


• Experience negotiating and managing influencer, talent, or partnership agreements.


• Strong understanding of creator marketing, social platforms, and emerging content trends.


• Experience with influencer marketing, affiliate, or creator management platforms.


• Ability to manage multiple projects simultaneously while maintaining strong attention to detail.


• Strong communication, relationship‑building, and organizational skills.


• Experience in apparel, consumer products, retail, or lifestyle brands preferred.

The pay range for this position is $90,000 - $110,000. An employee’s pay within the salary range will be based on numerous factors including, but not limited to, relevant education, qualifications, experience, skills, geographical location, and business or organizational needs. This position may also be eligible for annual merit increase, bonus, and/or incentive compensation. We also offer a comprehensive benefits package including paid time off, health, dental, vision, and disability benefits.

Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities
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