Influencer and Content Creator Strategist (Contract) (Fully Remote)

Sony Interactive Entertainment Inc. (Japan); United States; Remote; USD 90,000 - 140,000; Full time

Job summary

Sony Interactive Entertainment is seeking a leader to drive influencer and content creator strategies for PlayStation in Canada. You will manage paid partnerships, nurture the creator program, and shape how gaming culture engages audiences across social channels.

You will coordinate global and local teams, develop creator-native briefs, own budgets and reporting, and ensure brand safety and performance measurement across platforms.

Responsibilities

• Lead influencer and creator strategies for PlayStation in Canada, managing paid partnerships.
• Develop creator-native briefs, coordinate global/local teams, ensure best-in-class content across major platforms.
• Own budgets, reporting, and creator relationships with a focus on gaming culture and brand safety.

Skills

Influencer marketing

Campaign planning

Budget management

Content strategy

Job description

• - Lead influencer and content creator strategies for PlayStation in Canada, managing paid partnerships and the ongoing creator program.
• - Develop creator-native campaign briefs, coordinate global and local teams, and ensure best-in-class content across major social platforms.
• - Own budgets, reporting, and creator relationships, with a focus on gaming culture, brand safety, and performance measurement.