Influencer and Affiliate Marketing Manager

Dolce Glow; Los Angeles (CA); Sur place; USD 90 000 - 120 000; Plein temps

Résumé du poste

Dolce Glow, Los Angeles-based luxury self-tanning brand, seeks an Influencer & Affiliate Marketing Manager to own creator programs.

You will build relationships with beauty creators across TikTok, Instagram, YouTube, manage seeding, paid partnerships, gifting, and activation, and collaborate with Brand Marketing, Social, E-commerce, and PR to drive awareness and revenue.

Qualifications

• 3–5+ years in influencer, creator, affiliate, or digital marketing within beauty or related consumer categories.
• Deep understanding of the beauty creator ecosystem, including emerging talent and influencers.
• Strong knowledge of TikTok, Instagram, YouTube, LTK, ShopMy, TikTok Shop, and other creator/affiliate platforms.
• Experience developing and executing influencer strategies around beauty product launches, retail moments, campaigns, events, and evergreen hero products.
• Proven ability to identify, recruit, and build authentic long-term relationships with creators and brand advocates.
• Experience managing paid and organic influencer programs, product seeding, gifting, affiliate activation, and creator campaigns.
• Strong negotiation skills with experience evaluating creator rates, deliverables, usage rights, exclusivity, and overall partnership value.
• Commercial mindset with experience tracking affiliate revenue, conversion, traffic, engagement, EMV, content performance, and ROI.
• Ability to identify creators and content that can drive both brand awareness and product conversion.
• Strong understanding of beauty trends, consumer behavior, competitive brands, viral products, and emerging conversations within the category.
• Excellent communication and relationship-management skills with the ability to represent Dolce Glow professionally with creators, agents, partners, and external talent.
• Highly organized and able to manage multiple campaigns, launches, creator relationships, deadlines, and deliverables simultaneously.
• Experience with major beauty retailers such as Sephora, Ulta Beauty, or similar retailers is strongly preferred.

Responsabilités

• Own day-to-day execution and growth of influencer, creator, and affiliate programs.
• Identify and build relationships with creators across TikTok, Instagram, YouTube, and emerging platforms.
• Manage influencer seeding, paid partnerships, affiliate recruitment, and activation.
• Oversee campaign briefs, product launches, content approvals, gifting initiatives, and ongoing relationships.
• Collaborate with Brand Marketing, Social, Creative, E-commerce, and PR to align with brand strategy.
• Maintain a performance mindset, optimizing programs based on engagement, traffic, conversion, and revenue.

Connaissances

Influencer marketing

Creator partnerships

Affiliate marketing

Brand collaborations

Campaign management

Negotiation

Analytics & ROI

Relationship building

Trend awareness

Communication

Outils

TikTok

Instagram

YouTube

LTK

ShopMy

TikTok Shop

Description du poste

Company Description

Dolce Glow is redefining tanning industry standards by delivering elevated, high-quality self-tanning results and experiences. Founded by CEO Isabel Alysa, a leading spray tan artist trusted by A-list clients, the brand combines professional expertise with luxurious formulations. Made in Australia and inspired by Isabel’s Italian heritage, Dolce Glow reflects a blend of global quality and timeless style. Named after Isabel’s daughter, Mia Dolce Vita (“My Sweet Life”), the brand emphasizes self-love, authenticity, and radiant beauty. Each product is infused with skin-friendly ingredients designed to help individuals feel confident and glow from within.

Role Description

The Influencer & Affiliate Marketing Manager will own the day-to-day execution and growth of Dolce Glow’s influencer, creator, and affiliate programs, building relationships that drive brand awareness, cultural relevance, product discovery, and measurable revenue.

This person should be deeply immersed in the beauty creator landscape and understand who is influencing the consumer across TikTok, Instagram, YouTube, and emerging platforms. They will identify and build relationships with creators ranging from emerging beauty voices and professional artists to established influencers and brand advocates, ensuring Dolce Glow is consistently showing up with the right people and in the right conversations.

The role will manage influencer seeding, paid partnerships, affiliate recruitment and activation, campaign briefs, product launches, content approvals, gifting initiatives, and ongoing creator relationships. This person will also work closely with Brand Marketing, Social, Creative, E-commerce, and PR to ensure influencer and affiliate activity supports the broader brand and commercial strategy.

This is a highly hands-on role requiring strong beauty instincts, relationship-building skills, and a performance mindset. The ideal candidate understands that successful creator marketing requires both great content and measurable results and can continually optimize programs based on engagement, earned content, traffic, conversion, and revenue.

Qualifications

• * 3–5+ years of experience in influencer, creator, affiliate, or digital marketing, preferably within beauty, skincare, cosmetics, tanning, wellness, or a related consumer category
• * Deep understanding of the beauty creator ecosystem, including emerging talent, established influencers, makeup artists, beauty professionals, and affiliate creators
• * Strong knowledge of TikTok, Instagram, YouTube, LTK, ShopMy, TikTok Shop, and other relevant creator and affiliate platforms
• * Experience developing and executing influencer strategies around beauty product launches, retail moments, campaigns, events, and evergreen hero products
• * Proven ability to identify, recruit, and build authentic long-term relationships with creators and brand advocates
• * Experience managing paid and organic influencer programs, product seeding, gifting, affiliate activation, and creator campaigns
• * Strong negotiation skills with experience evaluating creator rates, deliverables, usage rights, exclusivity, and overall partnership value
• * Commercial mindset with experience tracking affiliate revenue, conversion, traffic, engagement, EMV, content performance, and ROI
• * Ability to identify creators and content that can drive both brand awareness and product conversion
• * Strong understanding of beauty trends, consumer behavior, competitive brands, viral products, and emerging conversations within the category
• * Excellent communication and relationship-management skills with the ability to represent Dolce Glow professionally with creators, agents, partners, and external talent
• * Highly organized and able to manage multiple campaigns, launches, creator relationships, deadlines, and deliverables simultaneously
• * Experience with major beauty retailers such as Sephora, Ulta Beauty, or similar retailers is strongly preferred