Industry Principal, Retail Marketing & Advertising

Snowflake; New York (NY); On-site; USD 261,000 - 373,000; Full time

Job summary

An established industry player is seeking an Industry Principal for Marketing & Advertising to drive innovative strategies within the Retail, CPG, and Automotive sectors. This pivotal role involves building strategic relationships, developing go-to-market strategies, and collaborating with product teams to enhance industry-specific capabilities. With a focus on leveraging extensive experience in marketing technologies and analytics, the successful candidate will play a crucial role in shaping the future of data-driven marketing. Join a dynamic team that's committed to pushing the boundaries of innovation and making a significant impact in the industry.

Benefits

Medical Insurance

Dental Insurance

Vision Insurance

401(k) Retirement Plan

Flexible Spending Account

Health Savings Account

Paid Time Off

Parental Leave

Employee Assistance Program

Paid Holidays

Qualifications

• 15+ years of industry experience in Marketing technology.
• Experience with C-level executives and establishing credibility.

Responsibilities

• Develop and close new business for targeted accounts.
• Build strategic relationships with the marketing ecosystem.
• Collaborate with product teams for industry-specific capabilities.

Skills

Marketing & Advertising Technologies

Consumer Analytics

Data Clean Rooms

Media Buying

Measurement Tools

Education

Undergraduate Degree

Advanced Degree

Job description

Build the future of the AI Data Cloud. Join the Snowflake team.

There is only one Data Cloud. Snowflake's founders started from scratch and designed a data platform built for the cloud that is effective, affordable, and accessible to all data users. But it didn't stop there. They engineered Snowflake to power the Data Cloud, where thousands of organizations unlock the value of their data with near-unlimited scale, concurrency, and performance. This is our vision: a world with endless insights to tackle the challenges and opportunities of today and reveal the possibilities of tomorrow.

Snowflake is actively seeking an Industry Principal, Marketing & Advertising to join our Industry Sales Go-to-Market team. In this role you will be responsible for working with our Field Sales teams to develop and close new business for targeted accounts within the Retail, CPG, and Automotive sub verticals. In this role you will act as a visionary and an innovative industry expert and have the opportunity to apply your successful track record of building, overseeing, and developing enterprise software go-to-market strategies for the Marketing & Advertising vertical at Snowflake.

You will collaborate closely with current and prospective customers acting as a trusted industry advisor to deeply understand their unique company challenges and goals.

IN THIS ROLE YOU WILL GET TO:

• Have direct involvement with our most strategic Retail, CPG, and Automotive Brand and Agency accounts developing account strategies, building trusted relationships, speaking at industry events, and bridging Snowflake's vision for the industry from the CTO to the CMO.

• Build strategic relationships with the marketing ecosystem including marketers, system integrators, agencies and other demand side organizations.

• Partner with the industry product and industry marketing teams to develop and drive a cohesive industry go-to-market strategy

• Develop and deploy an enablement strategy to build a strong foundation of industry knowledge within the organization

• Collaborate with our product teams to prioritize and deliver industry-specific capabilities in future product roadmaps and drive Snowflake'sMarketingproduct vision into the market

• Partner with product marketing teams to drive industry awareness and pipeline development

• Oversee account prioritization, solution and sales play creation to help educate and enable sales, sales engineers, pre-sales and customer success teams.

• Collaborate with partner and alliance teams to identify, recruit, and enable industry-specific system integrators and ISV partners

ON DAY ONE WE WILL EXPECT YOU TO HAVE:

• 15+ years of industry experience working in, selling to, consulting to, or implementing technology for the Marketing industry, particular experience with a broad set of marketing and advertising technologies including CDPs, DMPs, Data Clean Rooms, Media Buying, Measurement tools, etc.

• Be well-versed in the overall challenges and opportunities impacting CPG, Retail, and Automotive Marketers, including privacy, personalization, and data driven marketing.

• Experience with consumer analytics, cloud or business intelligence technology strongly preferred

• Experience working directly with C-level executives and an ability to quickly establish credibility with senior leadership

• Undergraduate degree, advanced degree preferred

• The ability to travel

Every Snowflake employee is expected to follow the company's confidentiality and security standards for handling sensitive data. Snowflake employees must abide by the company's data security plan as an essential part of their duties. It is every employee's duty to keep customer information secure and confidential.

Snowflake is growing fast, and we're scaling our team to help enable and accelerate our growth. We are looking for people who share our values, challenge ordinary thinking, and push the pace of innovation while building a future for themselves and Snowflake.

How do you want to make your impact?

For jobs located in the United States, please visit the job posting on the Snowflake Careers Site for salary and benefits information: careers.snowflake.com

The following represents the expected range of compensation for this role:

• The estimated base salary range for this role is $261,000 - $372,700.
• Additionally, this role is eligible to participate in Snowflake's bonus and equity plan.

The successful candidate's starting salary will be determined based on permissible, non-discriminatory factors such as skills, experience, and geographic location. This role is also eligible for a competitive benefits package that includes: medical, dental, vision, life, and disability insurance; 401(k) retirement plan; flexible spending & health savings account; at least 12 paid holidays; paid time off; parental leave; employee assistance program; and other company benefits.