Industry Marketing Head

Theron Solutions; Santa Clara (CA); On-site; USD 260,000 - 320,000; Full time

Job summary

Theron Solutions seeks a seasoned global marketing leader to build and scale a high-performance marketing organization with hubs in the Bay Area and India. You will define end-to-end marketing strategy across brand, digital, PR, events, and ABM, and own ABM for top global tech accounts.

You will drive demand and pipeline with integrated programs, partner with sales on campaigns, and elevate the brand within Silicon Valley, shaping the ecosystem for strategic growth.

Qualifications

• 13-15+ years of B2B marketing experience in technology / IT services / consulting.
• Proven track record of building teams and scaling marketing functions from scratch.
• Strong ability to collaborate across multiple marketing teams and drive alignment in a matrix organization.
• Strong understanding of global technology ecosystem and Silicon Valley landscape.
• Experience working with large enterprise tech clients (ISVs, semiconductor, SaaS, etc.).
• Demonstrated success in ABM, demand generation, and integrated marketing.
• Ability to influence senior stakeholders and drive cross-functional alignment.
• Strong executive presence, storytelling, and communication skills.
• Experience leading global, distributed teams.

Responsibilities

• Build and scale a global marketing organization with hubs in Bay Area and India.
• Hire, develop, and lead a high-performing, distributed team.
• Define and execute end-to-end marketing strategy across brand, digital, PR, analyst relations, events, and ABM.
• Own ABM strategy for top global technology accounts and drive market-of-one programs.
• Drive demand and pipeline with always-on programs across digital and field channels.
• Partner with sales on campaign planning, execution, and performance tracking.
• Lead strategic account marketing and cross-sell opportunities within key accounts.
• Elevate brand presence in Silicon Valley and build ecosystem relationships.
• Drive thought leadership, media visibility, and analyst positioning.

Skills

Team leadership

ABM strategy

Demand generation

Executive communication

Marketing strategy

Stakeholder alignment

Global/Matrix organization

Industry exposure: tech/IT services

Job description

• Build and Scale a Global Marketing Organization
• Stand up and scale a global TBU marketing team with core hubs in the Bay Area and India
• Hire, develop, and lead a high-performing, distributed team
• Establish a modern, agile, and outcome-driven marketing operating model
• Own the Global Marketing Strategy
• Define and execute the end-to-end marketing strategy across brand, digital, PR, analyst relations, events, and ABM
• Build and manage an integrated marketing plan aligned to business growth priorities
• Shape Client's positioning across Software & SaaS, Semiconductor, Hardware, Networking, New tech and Deep Tech (AI, Quantum, Crypto)
• Elevate the Brand in the Bay Area
• Establish client as a credible, differentiated partner in the Silicon Valley ecosystem
• Drive thought leadership, media visibility, and analyst positioning
• Represent client at industry forums, executive events, and ecosystem platforms
• Drive Demand & Pipeline
• Build always-on demand generation programs across digital and field channels
• Deliver high-quality pipeline and measurable revenue impact
• Partner with sales on campaign planning, execution, and performance tracking
• Lead Strategic Account Marketing (ABM)
• Own ABM strategy for top global technology accounts
• Drive “market-of-one” programs for priority clients and large deals
• Support strategic pursuits with tailored messaging, content, and executive engagement
• Act as a core partner to sales leadership on key opportunities
• Support RFPs, executive presentations, and deal storytelling
• Identify cross-sell and growth opportunities within key accounts
• Build Ecosystem & Partnerships
• Develop relationships with analysts, media, partners, VCs, and academia
• Drive joint marketing with alliance partners.
• Anchor client presence in key industry events and communities
• Collaborate Across Marketing Functions
• Work closely with services marketing, geography marketing, brand, digital, ABM, analyst relations, and communications teams
• Ensure strong alignment between global strategy and local execution
• Drive integrated campaigns by bringing together multiple marketing teams into a unified go-to-market approach
• Lead in a Matrixed Environment
• Influence stakeholders across business, sales, and marketing leadership
• Navigate complexity and drive alignment across global and regional teams
• Build a collaborative, high-performance marketing culture

Success Metrics

• Brand: Market perception, analyst positioning, share of voice.
• Revenue Impact: Marketing-influenced pipeline and deal wins
• ABM: Strategic account engagement and growth, Customer satisfaction score

Reporting Structure

• Dual reporting line:
• Business Head - Technology Business Unit
• Global Head - Industry Marketing

What We’re Looking For

• 13-15+ years of B2B marketing experience in technology / IT services / consulting
• Proven track record of building teams and scaling marketing functions from scratch
• Strong ability to collaborate across multiple marketing teams and drive alignment in a matrix organization
• Strong understanding of global technology ecosystem and Silicon Valley landscape
• Experience working with large enterprise tech clients (ISVs, semiconductor, SaaS, etc.)
• Demonstrated success in ABM, demand generation, and integrated marketing
• Ability to influence senior stakeholders and drive cross-functional alignment
• Strong executive presence, storytelling, and communication skills
• Experience leading global, distributed teams

EOE:

Our client is an Equal Opportunity Employer and Prohibits Discrimination and Harassment of Any Kind: We are committed to the principle of equal employment opportunity for all employees and to providing employees with a work environment free of discrimination and harassment. All employment decisions at our client are based on business needs, job requirements, and individual qualifications, without regard to race, color, religion or belief, national, social or ethnic origin, sex (including pregnancy), age, physical, mental or sensory disability, HIV Status, sexual orientation, gender identity and/or expression, marital, civil union or domestic partnership status, past or present military service, family medical history or genetic information, family or parental status, or any other status protected by the laws or regulations in the locations where we operate. We will not tolerate discrimination or harassment based on any of these characteristics