Industrial Product Marketing Lead — Lifecycle & Launch

Castrol; Wayne (NJ); Hybrid; USD 105,000 - 150,000; Full time

Job summary

Castrol is seeking a Product and Portfolio Marketing Lead in Wayne, New Jersey. Hybrid role blending product, technology and commercial strategy, driving new product launches and lifecycle management.

You will work with Sales, Technology, Engineering, Supply Chain and other teams to translate customer needs into market opportunities, ensuring successful product introductions and ongoing portfolio optimization.

Qualifications

• 3–5 years in Product Marketing, Tech Development, or Sales in Industrial or Heavy Duty markets.
• Strong product and application knowledge; understand customer needs.
• Excellent analytical and cross-functional collaboration skills.

Responsibilities

• Lead market insights and lifecycle management for new products and SKUs.
• Develop business cases and coordinate product launches with cross-functional teams.
• Manage product lifecycle changes, sizes, configurations, and discontinuations.
• Review graphics and labelling to meet brand and regulatory standards.
• Collaborate with Sales, Engineering, Supply Chain and Finance to ensure forecast accuracy.

Skills

Product Marketing

Cross-functional

Market Insights

Technical Knowledge

Strategic Planning

Sales Collaboration

Job description

Castrol is seeking a Product and Portfolio Marketing Lead in Wayne, New Jersey. Hybrid role blending product, technology and commercial strategy, driving new product launches and lifecycle management.

You will work with Sales, Technology, Engineering, Supply Chain and other teams to translate customer needs into market opportunities, ensuring successful product introductions and ongoing portfolio optimization.