Product and Portfolio Marketing Lead

Castrol; Wayne (NJ); Hybrid; USD 105,000 - 150,000; Full time

Job summary

Castrol is seeking a Product and Portfolio Marketing Lead in Wayne, New Jersey. Hybrid role blending product, technology and commercial strategy, driving new product launches and lifecycle management.

You will work with Sales, Technology, Engineering, Supply Chain and other teams to translate customer needs into market opportunities, ensuring successful product introductions and ongoing portfolio optimization.

Qualifications

• 3–5 years in Product Marketing, Tech Development, or Sales in Industrial or Heavy Duty markets.
• Strong product and application knowledge; understand customer needs.
• Excellent analytical and cross-functional collaboration skills.

Responsibilities

• Lead market insights and lifecycle management for new products and SKUs.
• Develop business cases and coordinate product launches with cross-functional teams.
• Manage product lifecycle changes, sizes, configurations, and discontinuations.
• Review graphics and labelling to meet brand and regulatory standards.
• Collaborate with Sales, Engineering, Supply Chain and Finance to ensure forecast accuracy.

Skills

Product Marketing

Cross-functional

Market Insights

Technical Knowledge

Strategic Planning

Sales Collaboration

Job description

Castrol is one of the world’s leading lubricant brands, serving customers and consumers in the automotive, marine, industrial and energy sectors. Castrol brands are recognised globally for their premium quality and high performance, shaped by the company’s commitment to innovation and cutting‑edge technology. With products sold in more than 150 countries, Castrol has helped keep things moving on roads and racetracks, air, sea, and space for over 125 years.

Whether you're just starting out or ready for your next big move, you're in the right place to explore an exciting career with Castrol.

Job Description

About the Team

Join our team as a Product and Portfolio Marketing Lead in Wayne, New Jersey, and play a key role in shaping the Industrial and Heavy Duty product portfolio. Based in Wayne, New Jersey, this hybrid position offers the opportunity to work at the intersection of product, technology and commercial strategy, bringing new products to market and managing them throughout their lifecycle. You will collaborate closely with Sales, Technology, Engineering, Supply Chain and other cross‑functional teams to understand customer needs, identify market opportunities and turn product ideas into successful launches.

Key Tasks

• Generate market insights based on market trends, competitive intelligence, Global Product Management input and technology innovation to support the product innovation pipeline.
• Lead the annual ODIMs process for submitting product innovation needs for the market.
• Manage the end‑to‑end setup of new products and SKUs, ensuring accurate and timely execution.
• Develop business cases for Product Management Review (PMR) meetings to support new product introductions.
• Participate in Industrial and Heavy Duty Product Launch Execution Team (PLET) meetings and coordinate new product launches.
• Manage product lifecycle activities, including product changes, new sizes or configurations, and product discontinuations.
• Review and approve product graphics and labelling in accordance with brand and regulatory standards.
• Maintain and update Product Data Sheets (PDS) to ensure accurate product information is available internally and externally.
• Partner with Sales to understand customer needs and product applications and ensure forecast accuracy.
• Collaborate with Sales, Technology, Engineering, Supply Chain, Finance, Forecasting, Master Data and Global Product Management to execute product lifecycle activities and successful product launches.

Experience Required

• 3-5 years of experience in Product Marketing, Technology Development, Application Engineering or Sales within Industrial or Heavy Duty markets.
• Strong product and application knowledge, with an understanding of customer needs.
• Strong analytical skills, with the ability to track performance and translate market information into actionable insights.
• Knowledge of local market dynamics and customer behaviour.
• Excellent communication and cross‑functional collaboration skills.Proactive approach to identifying market trends, customer needs and product innovation opportunities.

Location:

Wayne, New Jersey

Work model:

Hybrid - 3 days in the office and 2 days working from home

The anticipated salary range for this position is shown below with additional market competitive benefits. Actual placement within this range will be determined by a candidate's relevant experience, skills, and internal equity.

Salary range

$105,000 - $150,000 USD

Privacy

The Castrol entity recruiting for this role is the data controller for the personal information you provide. We use it to assess your application and to manage the recruitment and onboarding process. We may share it with service providers who support our recruitment, and it may be transferred to other Castrol entities internationally under appropriate safeguards. We keep it only for as long as necessary. For details of how we use your information and your data protection rights, contact [e-mail].

We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, sex, gender, gender expression, sexual orientation, age, marital status, socioeconomic status, neurodiversity/neurocognitive functioning, veteran status or disability status. Individuals with an accessibility need may request an adjustment/accommodation related to Castrol recruiting process (e.g., accessing the job application, completing required assessments, participating in telephone screenings or interviews, etc.).

If you are selected for a position and depending upon your role, your employment may be contingent upon adherence to local policy. This may include pre-placement drug screening, medical review of physical fitness for the role, and background checks.