INDUSTRIAL MARKETING COORDINATOR

Kalamazoo-Fabricating; Pavilion Township (MI); On-site; USD 42,000 - 65,000; Full time

Job summary

Kalamazoo-Fabricating seeks an Industrial Marketing Coordinator to manage content across blogs and social channels, coordinate with the Sales and Installation teams, and maintain CRM and marketing budgets in Kalamazoo, MI.

The role requires strong writing, communication, and project coordination skills with experience in B2B manufacturing marketing and familiarity with Zoho CRM and WordPress.

Qualifications

• Dedication to excellence and quality output.
• Excellent written communication skills and ability to write clean copy for blogs, social media, and summaries.
• Comfortable phone/video conversations with customers and scheduling/light interviewing.
• Organized, detail-oriented, and able to manage multiple projects with deadlines.
• Familiarity with Zoho CRM or similar CRM for tracking leads and deal stages.
• Experience with budget tracking and spreadsheet-based reporting.
• Familiarity with social media platforms and content publishing workflows.
• Ability to work independently under tight deadlines and prioritize tasks.
• Team player who supports colleagues and management.
• Excellent communication with internal teams, customers, and marketing partners.
• Professional, personable demeanor for customer interactions.
• Marketing B2B experience with manufacturing background preferred.
• WordPress experience preferred.
• Trade show management experience, including logistics and lead follow-up, a plus.
• Basic SEO/AEO familiarity desirable.
• Junior level: 2-year degree with 2+ years experience; Senior level: 4-year degree with 5+ years experience (may be waived for outstanding performance).

Responsibilities

• Coordinate with Installation team and salesperson to identify completed installations ready for follow-up.
• Reach out to customer contacts, schedule calls, and conduct satisfaction surveys or short interviews.
• Write internal summaries of feedback and share with Sales/Service/Leadership.
• Draft blogs and social posts based on customer testimonials for publication.
• Identify testimonials with case study potential and manage process with external partner.
• Maintain a running tracker of testimonial/case study status.
• Write content to support SEO/AEO and brand strategy.
• Follow content standards: keywords, meta limits, structure.
• Repurpose testimonials and updates into multiple formats (blog, social, email).
• Coordinate content scheduling with Marketing Manager.
• Assist with editing, proofreading, and formatting marketing materials.
• Track and report marketing budget with Marketing Director/accounting.
• Monitor Zoho CRM lead conversion and pipeline data.
• Maintain accurate CRM records for visibility and reporting.
• Assist with general marketing admin tasks.
• Flag data gaps or stalled deals to Marketing Director.
• Support trade show coordination and lead follow-up.
• Monitor competitor activity and share relevant news.
• Complete other marketing manager requests.

Skills

Copywriting

Phone outreach

Content creation

Social media management

Budget tracking

SEO basics

Blog publishing

Team collaboration

Project coordination

B2B marketing

Vendor coordination

Trade show support

Lead management

Content scheduling

Education

2-year marketing/communications/journalism degree

4-year marketing/communications/journalism degree

Tools

Zoho CRM

WordPress

Job description

Position:INDUSTRIAL MARKETING COORDINATOR

Location: Kalamazoo, MI

Job Id:398

# of Openings:1

The position is responsible for the following duties and responsibilities and works in coordination with the Installation team, Sales, and third-party marketing partners to turn completed projects into customer proof points, maintain a consistent content presence across blogs and social media, and keep marketing's CRM and budget data accurate and current. The Marketing Specialist role reports to the Marketing Manager.

Qualifications

• Dedication to excellence and quality output
• Excellent written communication skills, with demonstrated ability to write clean, engaging copy for blogs, social media, and customer-facing summaries
• Comfortable initiating and conducting phone or video conversations with customers, including scheduling and light interviewing
• Naturally organized and self-motivated, with strong attention to detail across multiple concurrent projects and deadlines
• Working knowledge of or ability to quickly learn the ZOHO CRM (or a comparable CRM) for tracking leads and deal stages
• Experience with budget tracking and spreadsheet-based reporting
• Familiarity with social media platforms and basic content publishing workflows
• Work independently and effectively under tight deadlines
• Ability to prioritize tasks when many are given and elevate when necessary
• Be a team player who supports co-workers and management
• Excellence in communication with people from various parts of the company, customers, and outside marketing partners
• Professional, personable manner suited to representing the company directly with customers
• Experience in marketing B2B with a manufacturing background preferred
• WordPress experience preferred
• Trade show management experience a plus, including booth logistics, vendor coordination, pre-show promotion, lead capture, and post-show follow-up
• Basic familiarity with SEO/AEO fundamentals (keyword usage, meta descriptions) desired but not required
• Jr. Level: Minimum 2-year relevant degree in marketing, communications, or journalism/public relations with 2 years minimum applicable business experience
• Sr. Level: Minimum 4-year relevant degree in marketing, communications, or journalism/public relations with 5 years minimum applicable business experience (4yr degree requirement may be waived by the Marketing Director for outstanding performance at the Jr Level)

Responsibilities

The following activities are required in this position:

• Coordinate with the Installation team and the assigned salesperson to identify when an installation has been completed and is ready for customer follow-up
• Reach out to the customer contact, schedule a call, and conduct a satisfaction survey or short interview
• Write a clear internal summary of customer feedback and results, and share it with the appropriate internal teams (Sales, Service, Leadership)
• Draft blog posts, social media posts, and other content based on customer testimonials for publication
• Identify which testimonials have case study potential, and manage the process with the company's external third-party marketing partner to produce full case studies
• Maintain a running tracker of testimonial/case study status so nothing stalls between stages
• Write blog posts, social media posts, and similar marketing content in support of SEO/AEO and brand strategy
• Follow established content standards, including focus keywords, meta title/description limits, and standard blog structure
• Repurpose testimonials, case studies, and product updates into multiple content formats (blog, social, email, etc.)
• Coordinate content scheduling and publishing with the Marketing Manager
• Support light editing, proofreading, and formatting marketing materials as needed
• Track and report on the marketing budget, coordinating with the Marketing Director and accounting as needed
• Monitor and update lead conversion and deal-stage data within Zoho CRM across the full Opportunity pipeline
• Maintain accurate CRM records to support pipeline visibility and reporting for Sales and Marketing leadership
• Assist with general marketing administrative tasks: scheduling, vendor coordination, document organization, and other support as needed
• Flag data gaps, stalled deals, or process breakdowns to the Marketing Director
• Support trade show coordination as needed, including booth logistics, vendor and shipping coordination, and lead capture and follow-up
• Help monitor competitor activity and share relevant news or changes with the team
• Complete other needed requirements assigned by the Marketing Manager