B2B Industrial Marketing Pro: Content & CRM Lead

Kalamazoo-Fabricating; Pavilion Township (MI); On-site; USD 42,000 - 65,000; Full time

Job summary

Kalamazoo-Fabricating seeks an Industrial Marketing Coordinator to manage content across blogs and social channels, coordinate with the Sales and Installation teams, and maintain CRM and marketing budgets in Kalamazoo, MI.

The role requires strong writing, communication, and project coordination skills with experience in B2B manufacturing marketing and familiarity with Zoho CRM and WordPress.

Qualifications

• Dedication to excellence and quality output.
• Excellent written communication skills and ability to write clean copy for blogs, social media, and summaries.
• Comfortable phone/video conversations with customers and scheduling/light interviewing.
• Organized, detail-oriented, and able to manage multiple projects with deadlines.
• Familiarity with Zoho CRM or similar CRM for tracking leads and deal stages.
• Experience with budget tracking and spreadsheet-based reporting.
• Familiarity with social media platforms and content publishing workflows.
• Ability to work independently under tight deadlines and prioritize tasks.
• Team player who supports colleagues and management.
• Excellent communication with internal teams, customers, and marketing partners.
• Professional, personable demeanor for customer interactions.
• Marketing B2B experience with manufacturing background preferred.
• WordPress experience preferred.
• Trade show management experience, including logistics and lead follow-up, a plus.
• Basic SEO/AEO familiarity desirable.
• Junior level: 2-year degree with 2+ years experience; Senior level: 4-year degree with 5+ years experience (may be waived for outstanding performance).

Responsibilities

• Coordinate with Installation team and salesperson to identify completed installations ready for follow-up.
• Reach out to customer contacts, schedule calls, and conduct satisfaction surveys or short interviews.
• Write internal summaries of feedback and share with Sales/Service/Leadership.
• Draft blogs and social posts based on customer testimonials for publication.
• Identify testimonials with case study potential and manage process with external partner.
• Maintain a running tracker of testimonial/case study status.
• Write content to support SEO/AEO and brand strategy.
• Follow content standards: keywords, meta limits, structure.
• Repurpose testimonials and updates into multiple formats (blog, social, email).
• Coordinate content scheduling with Marketing Manager.
• Assist with editing, proofreading, and formatting marketing materials.
• Track and report marketing budget with Marketing Director/accounting.
• Monitor Zoho CRM lead conversion and pipeline data.
• Maintain accurate CRM records for visibility and reporting.
• Assist with general marketing admin tasks.
• Flag data gaps or stalled deals to Marketing Director.
• Support trade show coordination and lead follow-up.
• Monitor competitor activity and share relevant news.
• Complete other marketing manager requests.

Skills

Copywriting

Phone outreach

Content creation

Social media management

Budget tracking

SEO basics

Blog publishing

Team collaboration

Project coordination

B2B marketing

Vendor coordination

Trade show support

Lead management

Content scheduling

Education

2-year marketing/communications/journalism degree

4-year marketing/communications/journalism degree

Tools

Zoho CRM

WordPress

Job description

Kalamazoo-Fabricating seeks an Industrial Marketing Coordinator to manage content across blogs and social channels, coordinate with the Sales and Installation teams, and maintain CRM and marketing budgets in Kalamazoo, MI.

The role requires strong writing, communication, and project coordination skills with experience in B2B manufacturing marketing and familiarity with Zoho CRM and WordPress.