Industrial Coatings Sales Manager – Mid-Atlantic Territory

Trylak; Maryland; On-site; USD 90,000 - 130,000; Full time

Job summary

Trylak is seeking an Industrial Coatings Sales Manager to lead a field team across Maryland, Virginia, and North Carolina. You will drive revenue, expand market share in marine, DOT infrastructure, and industrial sectors, and steer a regional sales force to achieve targets.

Ideal candidates have 5+ years of B2B technical coatings sales, 2+ years of leadership, and a solid background in protective chemistries and regional specifications. Travel up to 50% is expected.

Qualifications

• 5+ years of B2B technical sales in protective coatings, industrial linings, or specialty chemicals.
• 2+ years managing high-performing field sales reps in the Mid-Atlantic or Southeast.
• Bachelor's degree in Chemistry, Chemical Engineering, Business, or equivalent experience.
• AMPP (NACE/SSPC) Coating Inspector or Technologist certification strongly preferred.
• Based within MD/VA/NC with up to 50% regional travel for coaching and client visits.
• Strong CRM, pipeline analytics, and territory planning experience.

Responsibilities

• Territory Leadership: Direct, mentor, and evaluate a field team across MD, VA, and NC.
• Strategic Market Penetration: Form regional growth plans targeting DOT, marine, water/wastewater, and manufacturing sectors.
• Key Account Management: Build relationships with asset owners, general contractors, and specifiers.
• Technical & Commercial Oversight: Guide the team through technical sales cycles and product trials.
• Pipeline & Revenue Forecasting: Track activities and deliver monthly/quarterly forecasts.
• Cross-Functional Alignment: Collaborate with service teams, supply chain and distributors.

Skills

B2B technical sales

Field coaching

CRM analytics

Education

Bachelor's degree in Chemistry/Engineering/Business

Tools

Sales CRM (Salesforce)

Job description

Territory Coverage: Maryland, Virginia, North Carolina

Position Overview

The Industrial Coatings Sales Manager leads, coaches, and executes strategic sales initiatives across Maryland, Virginia, and North Carolina. This role is responsible for driving revenue growth, expanding market share in regional industrial sectors (including marine/maritime, DOT infrastructure, commercial structural steel, and industrial OEM), and directing a field technical sales team throughout the three-state territory.

Key Responsibilities

• Territory Leadership: Direct, mentor, and evaluate a field team of industrial sales representatives to consistently exceed revenue and gross margin targets across MD, VA, and NC.
• Strategic Market Penetration: Formulate regional growth plans tailored to Mid-Atlantic industrial drivers, targeting state DOT maintenance specifications, marine/shipyard applications, water/wastewater facilities, and manufacturing plants.
• Key Account Management: Build and maintain senior-level relationships with regional asset owners, general contractors, engineering specifiers, and industrial coaters/applicators.
• Technical & Commercial Oversight: Guide the sales team through complex technical sales cycles, job-site troubleshooting, product performance trials, and spec-writing with engineering firms.
• Pipeline & Revenue Forecasting: Monitor team field activities, track sales metrics via CRM, and deliver accurate monthly/quarterly territory revenue forecasts.
• Cross-Functional Alignment: Collaborate with technical service teams, supply chain, and local distribution hubs to ensure seamless product delivery and service execution across the territory.

Qualifications & Requirements

• Experience: 5+ years of successful B2B technical sales experience in protective coatings, industrial linings, or specialty chemicals, with at least 2+ years managing high-performing field sales reps in the Mid-Atlantic or Southeast markets.
• Technical Knowledge: Strong foundation in protective chemistries (epoxies, polyurethanes, polysiloxanes), surface prep standards (SSPC/NACE standards), and regional specifications (e.g., VDOT, NCDOT, MDOT specs).
• Education: Bachelor's degree in Chemistry, Chemical Engineering, Business, or equivalent industry experience.
• Certifications: AMPP (NACE/SSPC) Coating Inspector or Technologist certification strongly preferred.
• Location & Travel: Based within Maryland, Virginia, or North Carolina, with up to 50% regional travel for field coaching, key client visits, and site evaluations.
• Demonstrated ability to drive sales growth in multi-state commercial sales territories.
• Strong familiarity with regional DOT, industrial, and marine specification channels.
• Proficiency in CRM management, pipeline analytics, and strategic territory planning.