Industrial AI IoT Product Marketing Manager

Cisco Systems; United States; Remote; USD 90,000 - 130,000; Full time

Job summary

Cisco Systems is seeking a Product Marketing Manager to lead the go-to-market strategy for Industrial IoT solutions focusing on AI. This role will involve messaging development, market analysis, and campaign execution to enhance product visibility and generate demand. The ideal candidate will possess a strong background in networking and product marketing with an aptitude for crafting compelling narratives. Join us at Cisco to shape the future of technology and connectivity.

Qualifications

• Bachelor's degree required; Master's preferred.
• 3+ years of product marketing experience in networking.
• Understanding of industrial networking technologies and AI concepts.

Responsibilities

• Develop and refine messaging and positioning for Industrial AI solutions.
• Create detailed use case documentation, including customer stories.
• Measure and report on marketing performance metrics.

Skills

Marketing

Networking

Technical Communication

Analytical Skills

Problem Solving

Education

Bachelor’s degree in marketing, business, engineering, or a related field

Master’s degree in business or a related field

Job description

The application window will be extended until 06/10/2025

Job posting may be removed earlier if the position is filled or if a sufficient number of applications are received.

Traveling is required approximately 10% of the time.

Meet the Team

As part of the Industrial IoT Marketing team, Cisco is seeking a dynamic and experienced Product Marketing Manager to drive the go-to-market strategy and execution for our Industrial IoT portfolio, specifically focusing on Industrial AI solutions.

Your Impact

This role will be pivotal in shaping the messaging, positioning, and overall market presence of our AI-ready industrial networking offerings. The ideal candidate will possess a strong understanding of networking, industrial environments, AI use cases, and the ability to translate technical capabilities into compelling customer value propositions.

Responsibilities:

• Portfolio Messaging and Positioning:
  • Develop and refine compelling messaging and positioning for Cisco’s Industrial AI solutions, highlighting their unique value proposition and differentiation in the market.
  • Craft clear and concise narratives that resonate with target audiences, including OT leaders, IT professionals, and business managers.
  • Collaborate with product management to understand product features and translate them into customer-centric benefits.
  • Ensure consistent messaging across all marketing channels and materials.
• Use Case Development:
  • Identify and develop compelling use cases that demonstrate the value of Cisco’s Industrial solutions in real-world AI scenarios.
  • Conduct market research and customer interviews to understand industry pain points and identify relevant applications of AI in industrial environments.
  • Create detailed use case documentation, including customer stories, white papers, and application notes.
• Collateral Development:
  • Develop and maintain a comprehensive library of marketing collateral, including datasheets, brochures, presentations, videos, and website content.
  • Collaborate with creative teams to produce high-quality, visually engaging materials that effectively communicate product value.
  • Ensure all collateral is accurate, up-to-date, and aligned with brand guidelines.
• Awareness and Demand Generation Program Strategy and Execution:
  • Develop and execute integrated marketing campaigns to drive awareness and generate demand for Cisco’s Industrial AI solutions.
  • Plan and execute industry events, webinars, and online campaigns to reach target audiences and generate leads.
  • Collaborate with sales and channel partners to develop and implement effective lead generation programs.
  • Utilize marketing automation tools and analytics to track campaign performance and optimize results.
  • Develop and manage content for events, including presentations, demos, and booth materials.
• Sales Enablement:
  • Develop and deliver sales training materials and presentations to equip sales teams with the knowledge and tools needed to effectively sell Industrial AI solutions.
  • Provide ongoing support to sales teams, including answering technical questions and providing competitive analysis.
• Performance Measurement and Reporting:
  • Track and analyze key marketing metrics, including website traffic, lead generation, and sales pipeline.
  • Generate regular reports on marketing performance and provide insights to stakeholders.
  • Continuously optimize marketing programs to improve results and achieve business objectives.
• Deliver Results:
  • Drive the creation of qualified sales opportunities through effective marketing programs.
  • Contribute to the achievement of sales targets and revenue goals.
  • Demonstrate a strong understanding of the sales cycle and the ability to align marketing activities with sales priorities.

Minimum Qualifications

• Bachelor’s degree in marketing, business, engineering, or a related field.
• 3+ years of experience in product marketing in the networking space.
• Understanding of industrial networking technologies and AI concepts.

Preferred Qualifications

• Master’s degree in business or a related field.
• Technical background in industrial automation or control systems.
• Excellent written and verbal communication skills.
• Proven ability to develop and execute successful marketing campaigns.
• Strong analytical and problem-solving skills.
• Ability to work independently and as part of a team.

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