Indication Marketing Lead - Associate Director

Immunocore; Gaithersburg (MD); On-site; USD 170,000 - 203,000; Full time

Job summary

Immunocore in Gaithersburg, MD is seeking an Associate Director, Indication Marketing Lead, US to develop and lead promotional tactics for KIMMTRAK in 2L+ metastatic cutaneous melanoma. This role reports to Head of US Marketing and drives pre-launch and launch activities targeting HCPs and payers.

The ideal candidate has extensive biotech/pharma marketing experience, oncology familiarity, and a strong track record in cross-functional collaboration across commercial, medical, and regulatory

Qualifications

• Master’s degree and 9 years of related Medical, scientific or healthcare experience.
• BS/BA degree and at least 11 years of related Medical, scientific or Healthcare experience.
• Equivalent combination of education and experience

Responsibilities

• Develop and lead US marketing plans for pre-launch/launch for the potential indication of KIMMTRAK in CM.
• Execute pre-launch and market development activities for US HCPs across personal and non-personal channels.
• Develop messaging platform and tactical rollout aligned with brand objectives and strategies.
• Ensure key brand messages and materials are effectively communicated at sales meetings.
• Support management of promotions budget, establish goals and metrics, and measure performance.
• Collaborate with cross-functional partners including field sales, sales training, market planning, and regulatory/compliance.

Skills

Product marketing

Field sales

Market research

Biotech/Pharma marketing

Oncology experience

FDA regulations understanding

Education

Master's degree in related discipline

BS/BA in related discipline

Equivalent combination of education and experience

Job description

Immunocore in Gaithersburg, MD is seeking an Associate Director, Indication Marketing Lead, US to develop and lead promotional tactics for KIMMTRAK in 2L+ metastatic cutaneous melanoma. This role reports to Head of US Marketing and drives pre-launch and launch activities targeting HCPs and payers.

The ideal candidate has extensive biotech/pharma marketing experience, oncology familiarity, and a strong track record in cross-functional collaboration across commercial, medical, and regulatory