Associate Director, Indication Marketing Lead (US)

BioSpace; Gaithersburg (MD); On-site; USD 170,000 - 203,000; Full time

Job summary

Immunocore is seeking an Associate Director, Indication Marketing Lead, US, to shape and execute promotional strategies for KIMMTRAK in the US, in collaboration with US Marketing and cross-functional teams. You will lead pre-launch and launch activities for the CM indication, develop messaging, manage the promotions budget, and ensure adherence to FDA and company policies.

Based in Gaithersburg, MD, you will drive growth with a high-performance team while aligning with Immunocore's STRIDE values

Qualifications

• Master’s degree with 9+ years of healthcare experience.
• BS/BA degree with 11+ years of healthcare experience.
• Equivalent combination of education and experience.

Responsibilities

• Develop and lead promotional tactics for KIMMTRAK CM indication.
• Plan pre-launch and launch activities for US HCPs.
• Align messaging with brand objectives and strategies.
• Communicate key brand messages at sales meetings.
• Manage promotions budget, goals, and metrics.
• Collaborate with cross-functional partners across org.
• Develop promotional materials targeting HCPs, patients, and caregivers.
• Manage vendor relationships including agency of record.
• Foster high-performance team culture and Growth Mindset.
• Ensure compliance with laws, regulations, and Immunocore policies.
• Align US Marketing Strategy across indications and support UM activities.

Skills

Advanced prioritization

Collaborative cross-functional

Innovation with execution

Internal / external networking

Market research & sales insight

Strategic thinking & initiative

Track record of targets

Presentation & communication

FDA regulations & regulatory reviews

Education

Master’s degree in related discipline and 9 years of related Medical, Scientific or Healthcare experience; or

BS/BA degree in related discipline and at least 11 years of related Medical, Scientific or Healthcare experience; or

Equivalent combination of education and experience

Job description

Vacancy Name

Associate Director, Indication Marketing Lead (US)

Vacancy No

VN743

Employment Type

Full Time

Location of role

Gaithersburg, MD

Department

Commercial

Main Purpose of Job

Reporting to the Head of US Marketing, the Associate Director, Indication Marketing Lead, US is responsible is responsible for developing and leading efforts to craft and execute promotional tactics to support approval and commercialization for the potential indication of KIMMTRAK (Tebentafusp) in 2L+ metastatic Cutaneous Melanoma (mCM).

Key Responsibilities

• Support the development of US marketing strategic and operational plans for pre-launch / launch efforts for the potential indication of KIMMTRAK in CM.
• Ensure successful execution of compelling pre-launch and market development activities for US HCPs across personal and non-personal channels.
• Develop and align messaging platform and tactical rollout with brand objectives and strategies
• Ensure key brand messages and materials are effectively communicated at sales meetings
• Support management of the promotions budget, establish goals and metrics, and measure performance
• Collaborate effectively with cross-functional partners, including field sales, sales training, market planning, and regulatory/compliance
• Collaborate with the US Marketing team (US Omnichannel Marketing Lead, US KOL & Peer-to-Peer Lead, and US Integrated Marketing Execution Lead) to develop promotional materials targeting HCPs, patients, caregivers, and Advanced Practice Providers.
• Manage key vendor relationships, including the promotional agency of record
• Embrace an HPT (High Performance Team) and Growth Mindset by fostering trust and a strong culture across the broader marketing and sales teams and with partners throughout the organization
• Ensure compliance with all laws, regulations, and policies that govern Immunocore.
• Ensure alignment with the overarching US Marketing Strategy for KIMMTRAK across both indications (UM and CM) and provide support as needed to UM Marketing activities.

Education / Experience / Knowledge & Skills

• Master’s degree in related discipline and 9 years of related Medical, Scientific or Healthcare experience; or
• BS/BA degree in related discipline and at least 11 years of related Medical, Scientific or Healthcare experience; or
• Equivalent combination of education and experience

Experience

• Experience in product marketing, field sales or market research/analysis in the pharmaceutical or biotech industries
• Biotech / Pharmaceutical Marketing
• Basic understanding of the communication regulations for CFL and SIUU per the FDA
• Product launch experience strongly preferred
• Oncology experience strongly preferred
• Patient Marketing, advocacy relations, public relations, digital marketing and sales experience are a plus

Knowledge, Skills And Abilities

• Advanced prioritization skills and ability to handle multiple projects
• Comprehensive ability to collaborate with multiple organizational stakeholders
• Advanced talent for blending innovation with pragmatic execution
• Intermediate skills to network internally and externally
• Advanced ability to draw insight from market research, the sales force, and other sources to optimize messaging, tactical plans, and promotional activities
• Advanced strategic thinking, initiative and creativity
• Advanced track record for consistently meeting or exceeding financial and/or other quantitative targets, as well as qualitative goals
• Advanced presentation, verbal and written communication skills
• Advanced understanding of FDA Regulations of pharmaceutical drug promotions and experience with Legal, Medical and Regulatory review process

Annual Salary Range For US

This position is eligible for standard Company benefits, including medical, dental, vision, time off and 401k, as well as participating in Immunocore's annual incentive plans. Incentive plans are contingent on achievement of personal and company performance. Actual compensation may vary from posted hiring range based upon geographic location, work experience, education, and/or skill level.

$170,000 – $202,500

About The Company

Immunocore (NASDAQ: IMCR) is a pioneering, commercial-stage T cell receptor biotechnology company whose purpose is to develop and commercialize a new generation of transformative medicines which address unmet patient needs in oncology, infectious diseases and autoimmune disease. Our leaders in R&D are internationally recognised as some of the biotech industry’s most successful drug developers. We are creating not just an environment where great minds can interact but an innovation powerhouse answering the big questions.

Focused on delivering first-in-class biological therapies to patients, we have developed a highly innovative soluble TCR platform. Our ImmTAX molecules underpin a new generation of precision engineered drugs that harness the immune system to treat a broad spectrum of diseases with high unmet medical need, including oncology, infectious diseases and autoimmune diseases.

At Immunocore, we recognize that our employees are our greatest asset. We value the unique contributions each person brings to our team. By embracing Science, Trust, Respect, Integrity, Diversity, and Entrepreneurship (STRIDE), we create an environment where collaboration thrives, ideas flourish, and transformative changes happen. STRIDE represents more than just letters; it embodies our shared identity and drives our mission. We are dedicated to developing breakthrough therapies that transform patients’ lives, advancing medicine, and supporting one another in these pursuits.

Immunocore is proud to be an equal opportunity employer. As such, we are committed to fostering an inclusive workplace where everyone feels valued, respected, and empowered. We encourage applications from individuals of all backgrounds, regardless of race, color, religion, sex, sexual orientation, gender identity or expression, pregnancy, age, national origin, disability status, or any other characteristic protected by law.