Senior Indication Marketing Lead — Associate Director

BioSpace; Gaithersburg (MD); On-site; USD 170,000 - 203,000; Full time

Job summary

Immunocore is seeking an Associate Director, Indication Marketing Lead, US, to shape and execute promotional strategies for KIMMTRAK in the US, in collaboration with US Marketing and cross-functional teams. You will lead pre-launch and launch activities for the CM indication, develop messaging, manage the promotions budget, and ensure adherence to FDA and company policies.

Based in Gaithersburg, MD, you will drive growth with a high-performance team while aligning with Immunocore's STRIDE values

Qualifications

• Master’s degree with 9+ years of healthcare experience.
• BS/BA degree with 11+ years of healthcare experience.
• Equivalent combination of education and experience.

Responsibilities

• Develop and lead promotional tactics for KIMMTRAK CM indication.
• Plan pre-launch and launch activities for US HCPs.
• Align messaging with brand objectives and strategies.
• Communicate key brand messages at sales meetings.
• Manage promotions budget, goals, and metrics.
• Collaborate with cross-functional partners across org.
• Develop promotional materials targeting HCPs, patients, and caregivers.
• Manage vendor relationships including agency of record.
• Foster high-performance team culture and Growth Mindset.
• Ensure compliance with laws, regulations, and Immunocore policies.
• Align US Marketing Strategy across indications and support UM activities.

Skills

Advanced prioritization

Collaborative cross-functional

Innovation with execution

Internal / external networking

Market research & sales insight

Strategic thinking & initiative

Track record of targets

Presentation & communication

FDA regulations & regulatory reviews

Education

Master’s degree in related discipline and 9 years of related Medical, Scientific or Healthcare experience; or

BS/BA degree in related discipline and at least 11 years of related Medical, Scientific or Healthcare experience; or

Equivalent combination of education and experience

Job description

Immunocore is seeking an Associate Director, Indication Marketing Lead, US, to shape and execute promotional strategies for KIMMTRAK in the US, in collaboration with US Marketing and cross-functional teams. You will lead pre-launch and launch activities for the CM indication, develop messaging, manage the promotions budget, and ensure adherence to FDA and company policies.

Based in Gaithersburg, MD, you will drive growth with a high-performance team while aligning with Immunocore's STRIDE values