Incentive Campaigns Growth Architect

AIA Hong Kong and Macau; United States; On-site; USD 100,000 - 170,000; Full time

Job summary

AIA is seeking an experienced Campaign Manager to drive growth with strategic incentive campaigns, rewards programs, and recognition initiatives. You will plan, launch, and manage campaigns end-to-end, collaborating with stakeholders to improve engagement and business results.

You’ll analyze performance, produce insights, and create compelling communications across channels, lead project teams, manage budgets, and mentor junior colleagues for successful delivery.

Qualifications

• Bachelor's degree in Business Administration, Marketing, Statistics, Data Analytics, Communications, Finance, or related disciplines.
• 7-10 years of experience in campaign management, incentive programs, rewards management, business analytics, agency support, or related functions.
• Experience in insurance, financial services, or sales performance management is an advantage.
• Strong analytical skills with the ability to interpret data and translate insights into business actions.
• Advanced proficiency in Microsoft Excel and PowerPoint.
• Strong business mindset with excellent analytical and communication skills.
• Good leadership and presentation skills.
• Independent and well-organized with data-driven mindset.
• Good team player and proactive to participate in a team.

Responsibilities

• Campaign and Rewards: Lead planning, design, and execution of incentive campaigns, rewards programmes, recognition initiatives, and communication activities.
• Develop campaign strategies, mechanics, qualification criteria, and rewards structures to support business objectives.
• Prepare campaign proposals, business cases, and recommendations for management approval.
• Monitor campaign performance, analyse results, and provide insights and recommendations to improve effectiveness and engagement.
• Prepare business reports, dashboards, presentations, and performance updates to support decision-making.
• Work closely with internal stakeholders, vendors, and business partners to ensure successful project delivery.
• Manage multiple campaigns and projects simultaneously, ensuring timely execution and effective stakeholder communication.
• Develop communication and promotional plans and create engaging content across various communication channels.
• Generate innovative ideas to enhance campaign visibility, participant engagement, and user experience.
• Act as project leaders, lead junior members to ensure high-quality campaign planning and execution from end-to-end.
• Manage campaign budgets, resources, reward fulfilment, and operational processes effectively.
• Identify opportunities to improve processes, enhance operational efficiency, and support business transformation initiatives.
• Support special projects, company events, and other ad hoc assignments as required.
• Performs other responsibilities and duties periodically assigned by supervisor in order to meet operational and / or other requirements.

Skills

Campaign management

Data analytics

Excel

PowerPoint

Communication skills

Leadership

Project management

Attention to detail

Team player

Education

Bachelor's degree in Business Administration or related field

Job description

AIA is seeking an experienced Campaign Manager to drive growth with strategic incentive campaigns, rewards programs, and recognition initiatives. You will plan, launch, and manage campaigns end-to-end, collaborating with stakeholders to improve engagement and business results.

You’ll analyze performance, produce insights, and create compelling communications across channels, lead project teams, manage budgets, and mentor junior colleagues for successful delivery.