Campaigns & Rewards, Consultant

AIA Hong Kong and Macau; United States; On-site; USD 100,000 - 170,000; Full time

Job summary

AIA is seeking an experienced Campaign Manager to drive growth with strategic incentive campaigns, rewards programs, and recognition initiatives. You will plan, launch, and manage campaigns end-to-end, collaborating with stakeholders to improve engagement and business results.

You’ll analyze performance, produce insights, and create compelling communications across channels, lead project teams, manage budgets, and mentor junior colleagues for successful delivery.

Qualifications

• Bachelor's degree in Business Administration, Marketing, Statistics, Data Analytics, Communications, Finance, or related disciplines.
• 7-10 years of experience in campaign management, incentive programs, rewards management, business analytics, agency support, or related functions.
• Experience in insurance, financial services, or sales performance management is an advantage.
• Strong analytical skills with the ability to interpret data and translate insights into business actions.
• Advanced proficiency in Microsoft Excel and PowerPoint.
• Strong business mindset with excellent analytical and communication skills.
• Good leadership and presentation skills.
• Independent and well-organized with data-driven mindset.
• Good team player and proactive to participate in a team.

Responsibilities

• Campaign and Rewards: Lead planning, design, and execution of incentive campaigns, rewards programmes, recognition initiatives, and communication activities.
• Develop campaign strategies, mechanics, qualification criteria, and rewards structures to support business objectives.
• Prepare campaign proposals, business cases, and recommendations for management approval.
• Monitor campaign performance, analyse results, and provide insights and recommendations to improve effectiveness and engagement.
• Prepare business reports, dashboards, presentations, and performance updates to support decision-making.
• Work closely with internal stakeholders, vendors, and business partners to ensure successful project delivery.
• Manage multiple campaigns and projects simultaneously, ensuring timely execution and effective stakeholder communication.
• Develop communication and promotional plans and create engaging content across various communication channels.
• Generate innovative ideas to enhance campaign visibility, participant engagement, and user experience.
• Act as project leaders, lead junior members to ensure high-quality campaign planning and execution from end-to-end.
• Manage campaign budgets, resources, reward fulfilment, and operational processes effectively.
• Identify opportunities to improve processes, enhance operational efficiency, and support business transformation initiatives.
• Support special projects, company events, and other ad hoc assignments as required.
• Performs other responsibilities and duties periodically assigned by supervisor in order to meet operational and / or other requirements.

Skills

Campaign management

Data analytics

Excel

PowerPoint

Communication skills

Leadership

Project management

Attention to detail

Team player

Education

Bachelor's degree in Business Administration or related field

Job description

At AIA we’ve started an exciting movement to create a healthier, more sustainable future for everyone.It’s about finding new ways to not only better people's lives, but to better the communities and environments we live in. Encompassing our ambition of helping a billion people live Healthier, Longer, Better Lives by 2030.And as part of our marketing, distribution & partnership team, you’ll play a vital part in advancing this movement. From inspiring meaningful connections with customers, partners and other stakeholders, to delivering purpose-led brand positioning and messaging, you'll be making a positive, healthy impact across all channels. You will have a unique and important part to play in helping more people live Healthier, Longer, Better Lives.So if you believe in inspiring a better future, read on.About the RoleResponsible for driving business growth, sales performance, and engagement through the development and execution of strategic incentive campaigns, rewards programs, recognition initiatives, and communication strategies.This role is responsible for planning, launching, and managing campaigns and engagement programmes from start to finish. The incumbent will work closely with different stakeholders to develop effective campaigns, monitor results, analyse performance, and identify opportunities for improvement. Through data insights and creative communications, the role helps drive participation, engagement, and business growth. The candidate requires proactive and results-driven professional with strong project management, communication, and analytical skills.This role contributes to the delivery of customer outcomes that are reliable, thoughtful, and create meaningful impact for customers and society. The role holder is expected to embed a customer first mindset in all decisions and actions by developing a clear understanding of customer needs, taking end to end ownership to resolve issues, and working collaboratively across teams to continuously enhance the customer journey—both directly and indirectly.Roles and Responsibilities:Campaign and RewardsLead the planning, design, and execution of incentive campaigns, rewards programmes, recognition initiatives, and communication activities.Develop campaign strategies, mechanics, qualification criteria, and rewards structures to support business objectives.Prepare campaign proposals, business cases, and recommendations for management approval.Monitor campaign performance, analyse results, and provide insights and recommendations to improve effectiveness and engagement.Prepare business reports, dashboards, presentations, and performance updates to support decision-making.Work closely with internal stakeholders, vendors, and business partners to ensure successful project delivery.Manage multiple campaigns and projects simultaneously, ensuring timely execution and effective stakeholder communication.Develop communication and promotional plans and create engaging content across various communication channels.Generate innovative ideas to enhance campaign visibility, participant engagement, and user experience.Act as project leaders, lead junior members to ensure high-quality campaign planning and execution from end-to-end.Manage campaign budgets, resources, reward fulfilment, and operational processes effectively.Identify opportunities to improve processes, enhance operational efficiency, and support business transformation initiatives.Support special projects, company events, and other ad hoc assignments as required.Performs other responsibilities and duties periodically assigned by supervisor in order to meet operational and / or other requirements.Minimum Job Requirements:Bachelor's degree in Business Administration, Marketing, Statistics, Data Analytics, Communications, Finance, or related disciplines.7-10 years of experience in campaign management, incentive programs, rewards management, business analytics, agency support, or related functions.Experience in insurance, financial services, or sales performance management is an advantage.Strong analytical skills with the ability to interpret data and translate insights into business actions.Advanced proficiency in Microsoft Excel and PowerPoint.Strong business mindset with excellent analytical and communication skillsGood leadership and presentation skillsStrong ownership and passionate to campaign and rewardsIndependent and well-organized with data-driven mindset.Good team player and proactive to participate in a team.The incumbent is required to obtain relevant license if the job involves in regulated activities.Build a career with us as we help our customers and the community live Healthier, Longer, Better Lives.You must provide all requested information, including Personal Data, to be considered for this career opportunity. Failure to provide such information may influence the processing and outcome of your application. You are responsible for ensuring that the information you submit is accurate and up-to-date.