Inbound Sales Performance Leader

Express Chipping; United States; À distance; USD 83 000 - 124 000; Temps partiel

Résumé du poste

TurFresh is seeking an Inbound Sales Performance Leader to improve our inbound sales team’s conversion rate. This role begins as an Initial 90-Day Performance Engagement (Contract) with potential to transition into a longer-term leadership role based on results.

You will own daily performance, coach through structured one-on-one sessions, review calls and AI-generated coaching insights, and collaborate with Sales Operations, Marketing, and Operations to enhance the customer experience and

Qualifications

• Proven coaching and accountability skills.
• Experience reviewing sales calls for coaching opportunities.
• Proficiency with CRM data and performance metrics.

Responsabilités

• Own the daily performance of the inbound sales team.
• Coach sales consultants through one-on-one coaching sessions.
• Review recorded calls and AI coaching insights.
• Conduct role-play sessions with real customer scenarios.
• Ensure coaching becomes daily habit and consistent execution.
• Improve discovery, qualification, objection handling, follow-up, and closing.

Connaissances

Sales coaching

Performance management

CRM data analysis

AI insights

Outils

CRM

AI analytics

Description du poste

Inbound Sales Performance Leader

Location: Remote. Candidates must be available during U.S. Pacific business hours and possess excellent spoken and written English. Employment Type: Initial 90-Day Performance Engagement (Contract), with the opportunity to transition into a long-term role based on results.

Help Great Salespeople Become Elite

About TurFresh TurFresh is the original and most established artificial turf cleaning and maintenance company, serving homeowners and businesses across multiple states. For over 26 years, we’ve focused on creating cleaner, safer, more enjoyable outdoor spaces while building lasting customer relationships. Every interaction, from the first call to ongoing service, is designed to earn trust and deliver long-term value. We continuously improve how we sell, coach, operate, and serve by embracing AI, testing new ideas, and holding ourselves accountable. We value curiosity and a commitment to getting better every week. Through our TurfRescue initiative, we make regular donations to animal shelters and rescues, supporting the care of dogs and helping the organizations that protect and rehome them. Our sales team isn’t broken. They’re successful, highly coachable, and committed to continuous improvement. They voluntarily attend weekly training, embrace feedback, and actively seek coaching because they want to become exceptional at their craft.

Your Mission Improve our inbound sales team’s conversion rate. Everything else, including coaching, accountability, role-playing, call reviews, AI insights, training reinforcement, and performance management, exists to accomplish that goal.

About the Opportunity This role begins as an Initial 90-Day Performance Engagement because we believe leadership should be demonstrated through results, not resumes or titles. At the end of the engagement, the question should be simple: Did our sales team improve because you were here? If the answer is yes, we’ll want to continue building together in a long-term leadership role.

Our Sales Model

• Every customer begins as an inbound inquiry.
• Customers have already expressed interest before speaking with our team.
• Sales consultants educate, qualify, quote, and close customers entirely over the phone.
• Field technicians verify measurements and perform the work. They do not sell.
• Marketing generates demand. Sales converts demand. We are not trying to generate more leads. We are focused on converting more of the opportunities we already earn.

What Makes This Opportunity Different

TurFresh has been in business for more than 26 years, but we don’t operate like a company that’s satisfied with the status quo. We’re constantly refining how we sell through AI, call analysis, operational feedback, experimentation, evolving sales playbooks, and continuous learning.

You’ll join a company that already has a strong operating foundation, including:

• AI-assisted call analysis
• Weekly coaching reports
• CRM dashboards
• Sales scorecards
• Standard operating procedures
• Structured onboarding
• Weekly sales workshops
• KPI reporting

What You’ll Do You will:

• Own the daily performance of our inbound sales team.
• Coach sales consultants through structured one-on-one coaching.
• Reinforce and expand on concepts taught during weekly sales workshops.
• Review recorded sales conversations and AI-generated coaching insights.
• Conduct role-play sessions using real customer scenarios.
• Inspect execution to ensure coaching becomes a daily habit.
• Hold salespeople accountable for consistently executing our sales methodology.
• Improve discovery, qualification, objection handling, follow-up, and closing.
• Accelerate new hire development.
• Reduce sales-created operational issues through better qualification and documentation.
• Partner with Sales Operations, Marketing, and Operations to improve the customer experience.
• Identify opportunities to improve both individual performance and our overall sales process.

How You’ll Be Measured

Success is measured by results, not activity.

• Team Conversion Rate
• Revenue per Quote
• Maintenance Plan Attachment Rate
• Sales-Created Operational Errors
• New Hire Ramp Time
• CRM Hygiene
• Sales Quality and Consistency

Who Will Thrive Here

This role is for someone who enjoys owning performance. You believe great coaching includes reinforcement, inspection, accountability, and follow-through, not just delivering advice. You know how to earn the respect of talented salespeople while challenging them to continually improve. You’re comfortable having difficult conversations, coaching through resistance, and ensuring that training becomes consistent execution. You thrive in organizations that are constantly learning, testing, and improving. Most importantly, you measure your success by one thing: The measurable improvement of the people you lead.

Experience We’re Looking For

• Improving conversion rates through coaching and accountability.
• Reviewing recorded sales calls and identifying coaching opportunities.
• Conducting one-on-one coaching and structured role-playing.
• Reinforcing training through consistent follow-up.
• Using CRM data, call recordings, and performance metrics to prioritize coaching.
• Helping salespeople consistently execute a defined sales process.
• Working in an environment where inbound customer conversations, rather than outbound prospecting, drive revenue.

Experience selling to residential consumers is preferred. More importantly, we’re looking for someone who can quickly learn our business, earn the team’s trust, and measurably improve performance.

What Success Looks Like After 90 Days

• Earned the trust and respect of the sales team.
• Established a consistent coaching and accountability cadence.
• Reinforced our training through daily execution.
• Improved individual sales behaviors.
• Begun producing measurable improvements in conversion and overall sales quality.
• Contributed ideas that strengthen our evolving sales process.

Our Hiring Process

• Recruiter interview
• Practical coaching exercise using real sales conversations
• Live coaching simulation
• Leadership interview
• Possible paid working session with our sales team

TurFresh shares a Lever recruiting platform with our sister company, Express Chipping. As a result, you may see the Express Chipping name in the application URL or automated communications. This position is exclusively with TurFresh.